How Not to Blend Current Events, Advertising
Well, this was just a colossally bad idea Kenneth Cole, manufacturer of strangely expensive yet consistently mediocre shoes, decided to do a clever (read: not clever at all) ripped-from-the-headlines blend of promotion and news commentary via Twitter .
Well, this was just a colossally bad idea. Kenneth Cole, manufacturer of strangely expensive yet consistently mediocre shoes, decided to do a clever (read: not clever at all) ripped-from-the-headlines blend of promotion and news commentary via Twitter on Thursday, and the resulting tweetertisement was a debacle in under 25 words. –KA
TRUTHDIG’S JOURNALISM REMAINS CLEARTNW Social Media via Gawker:
Oh dear, we thought that big brands might have learnt that hijacking hashtags isn’t a good idea and yet here’s US fashion brand Kenneth Cole, hijacking the #Cairo hashtag (currently used to report from the troubled events in Egypt) to promote its new Spring collection.
The storytellers of chaos tried to manipulate the political and media narrative in 2025, but independent journalism exposed what they tried to hide. When you read Truthdig, you see through the illusion.
Support Independent Journalism.
Business & Economy
A side-by-side comparison of marketing myths and reality.
News
Trade group allies paid billions for ads and lobbying to keep fossil fuels flowing.
Its 30 newsrooms will continue to operate as it reorganizes in a tumultuous industry; the publicly traded company is expected to go private.
"They've decided to let political figures lie to you," the presidential hopeful says.
You need to be a supporter to comment.
There are currently no responses to this article.
Be the first to respond.