Facing Terrible PR, McDonald’s Will Tout “Healthier” Side
In anticipation of a movie version of "Fast Food Nation," along with a similarly-themed upcoming book co-written by the same author, the fast food giant will promote its salads and fruit options.In anticipation of a movie version of “Fast Food Nation,” along with a similarly-themed upcoming book co-written by the same author, the fast food giant will promote its salads and fruit options.
Rooted in Truth.AP:
McDonald’s to Tout Healthier Menu Choices
By DAVE CARPENTER, AP Business Writer, Mon Apr 17, 4:35 PM ET
McDonald’s Corp. will promote its healthier menu choices to counter negative publicity expected from a new book co-written by the author of “Fast Food Nation,” Chief Executive Jim Skinner said Monday.
While McDonald’s maintains that the strategy is not aimed solely at undermining “Chew On This,” which is due out next month, Skinner acknowledged that “it’s important to ramp this up now” amid heavy criticism of the fast-food industry for its perceived role in increased obesity.
“I wouldn’t call it a campaign,” he told reporters in a news conference at McDonald’s headquarters. “It is a continuous improvement relative to the communication of our story regarding our high-quality food in McDonald’s.”
Independent by Design.
Your support helps ensure that rigorous reporting, thoughtful analysis, and investigative journalism remain accessible to everyone.
Support independent journalism.
An immediate inquiry is sought amid findings Mohammed bin Salman appears to have had access to Washington Post owner's private messages.
The president-elect’s tendency to go after people who criticize him by sending false and provocative statements to his 17 million Twitter followers not only imperils these individuals. It also poses a clear and present danger to our democracy.
A new book by A.O. Scott, senior film critic for The New York Times and probably the country's most influential film critic, is a reflection on the nature of art criticism itself.
In a victory for free speech, the National Labor Relations Board ruled that employees of T-Mobile do not have to maintain what the company called a “positive work environment” at all times.
Once an emancipatory project predicated on the right to study and engage the past critically, history under the reign of neoliberalism has receded into a depoliticizing culture of consumerism, a wholesale attack on science, the glorification of military ideals, an embrace of the punishing state, and a nostalgic invocation of the greatest generation.
You need to be a supporter to comment.
There are currently no responses to this article.
Be the first to respond.