In anticipation of a movie version of “Fast Food Nation,” along with a similarly-themed upcoming book co-written by the same author, the fast food giant will promote its salads and fruit options.


AP:

McDonald’s to Tout Healthier Menu Choices

By DAVE CARPENTER, AP Business Writer, Mon Apr 17, 4:35 PM ET

McDonald’s Corp. will promote its healthier menu choices to counter negative publicity expected from a new book co-written by the author of “Fast Food Nation,” Chief Executive Jim Skinner said Monday.

While McDonald’s maintains that the strategy is not aimed solely at undermining “Chew On This,” which is due out next month, Skinner acknowledged that “it’s important to ramp this up now” amid heavy criticism of the fast-food industry for its perceived role in increased obesity.

“I wouldn’t call it a campaign,” he told reporters in a news conference at McDonald’s headquarters. “It is a continuous improvement relative to the communication of our story regarding our high-quality food in McDonald’s.”

Link

WAIT, BEFORE YOU GO…

If you're reading this, you probably already know that non-profit, independent journalism is under threat worldwide. Independent news sites are overshadowed by larger heavily funded mainstream media that inundate us with hype and noise that barely scratch the surface. We believe that our readers deserve to know the full story. Truthdig writers bravely dig beneath the headlines to give you thought-provoking, investigative reporting and analysis that tells you what’s really happening and who’s rolling up their sleeves to do something about it.

Like you, we believe a well-informed public that doesn’t have blind faith in the status quo can help change the world. Your contribution of as little as $5 monthly or $35 annually will make you a groundbreaking member and lays the foundation of our work.

SUPPORT TRUTHDIG