College Football: The Game Is Big Business
UCLA signed a 12-year, $280 million deal with sports apparel company Under Armour before the season began. It is the most lucrative apparel contract in sports history, but in the competitive world of endorsement deals, don’t expect the Bruins (head coach Jim Mora, pictured) to stay No. 1 for long. 1 2Rank | School | Company | Avg. Annual $ (Mil) | Duration |
---|---|---|---|---|
1. | UCLA | Under Armour | $18.67 | 2018-32 |
2. | Ohio State | Nike | $16.80 | 2019-33 |
3. | Texas | Nike | $16.67 | 2017-31 |
4. | Michigan | Nike | $15.73 | 2016-27 |
5. | Wisconsin | Under Armour | $9.60 | 2017-26 |
6. | Notre Dame | Under Armour | $9.00 | 2016-24 |
7. | Auburn | Under Armour | $7.81 | 2016-25 |
8. | Texas A&M | Adidas | $7.70 | 2014-22 |
9. | Miami | Adidas | $7.50 | 2016-27 |
10. | South Carolina | Under Armour | $7.15 | 2016-25 |
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