In an interview with Jon Stewart, author and CBS News analyst Reza Aslan called America?s war on terror a ?marketing campaign,? and then wondered aloud, ?Now, how the United States is losing a marketing campaign to people who live in caves….?

Partial Transcript:

Reza Aslan (author of “No god but God: The Origins, Evolution, and Future of Islam?):

What matters in this region is perception. This war especially between Israel and Hezbollah was a war of perception more than anything else. The reality is not important in this region. It’s what the image is.

Jon Stewart: It’s not important in our [country], either.

Aslan: Yeah, it doesn’t really matter. This is basically a marketing campaign. The entire war on terror is at its core a marketing campaign. Now, how the United States is losing a marketing campaign to people who live in caves…

Watch it:


If you're reading this, you probably already know that non-profit, independent journalism is under threat worldwide. Independent news sites are overshadowed by larger heavily funded mainstream media that inundate us with hype and noise that barely scratch the surface. We believe that our readers deserve to know the full story. Truthdig writers bravely dig beneath the headlines to give you thought-provoking, investigative reporting and analysis that tells you what’s really happening and who’s rolling up their sleeves to do something about it.

Like you, we believe a well-informed public that doesn’t have blind faith in the status quo can help change the world. Your contribution of as little as $5 monthly or $35 annually will make you a groundbreaking member and lays the foundation of our work.