Californians voted 52 percent to 48 percent to approve a despicable ballot measure banning gay marriage. The two sides spent more than $74 million, and in the end proponents of Prop. 8 won out by convincing voters that the measure would somehow protect children.


Los Angeles Times:

Perhaps more powerfully, the Proposition 8 campaign also seized on the issue of education, arguing in a series of advertisements and mailers that children would be subjected to a pro-gay curriculum if the measure was not approved.

“Mom, guess what I learned in school today?” a little girl said in one spot. “I learned how a prince married a prince.”

As the girl’s mother made a horrified face, a voice-over said: “Think it can’t happen? It’s already happened. … Teaching about gay marriage will happen unless we pass Proposition 8.”

Many voters said they had been swayed by that message.

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