‘Blackfish’ Documentary Sinks SeaWorld Profits
Despite cutting ticket prices and spending $10 million on a marketing blitz, SeaWorld has suffered an 84 percent collapse in profits as customers have deserted the theme park following claims that it mistreated orca whales.
Daniela / CC BY-ND 2.0
Despite cutting ticket prices and spending $10 million on a marketing blitz, SeaWorld has suffered an 84 percent collapse in profits as customers have deserted the theme park following claims it mistreated orca whales.
The Guardian reports:
The company, which trains dolphins and killer whales to perform tricks in front of stadiums full of spectators, on Thursday reported declines in attendance, sales and profits because of “continued brand challenges”.
SeaWorld has been in the headlines since the 2013 documentary Blackfish detailed claims that its treatment of orca whales provoked violent behaviour contributing to the deaths of three people. Following the release of the documentary, attendance collapsed and the company lost more than half of its market value on Wall Street and its former CEO was forced out.
The company has since launched a nationwide marketing campaign to combat animals rights activists claims that, among other things, captive orcas die at younger age than their wild counterparts. …
The company’s financial report released on Thursday showed net income in the second quarter dropped from $37.4m in 2014 to $5.8m in 2015, a[n] 84% decrease. Revenue fell from $405m to $392m. Attendance dropped by more than 100,000 from 6.58 million to 6.48 million.
Read more here.
— Posted by Alexander Reed Kelly.
Your support is crucial…With an uncertain future and a new administration casting doubt on press freedoms, the danger is clear: The truth is at risk.
Now is the time to give. Your tax-deductible support allows us to dig deeper, delivering fearless investigative reporting and analysis that exposes what’s really happening — without compromise.
Stand with our courageous journalists. Donate today to protect a free press, uphold democracy and unearth untold stories.
Technology
Elon Musk's company has been hyping up human trials for years but only after a myriad of scandals around animal testing.
Lack of government oversight has created public health crises including antibiotic-resistant diseases, foodborne illness and flu epidemics.
The victims of domestic abuse aren’t exclusively human. All too often, pets are targeted in strategies of terror and control.
Gendered violence is practiced on a widespread scale across the country and occurs in ways many Americans might not realize, even under their own roofs.
A graphic video released last week shows horrendous conditions for chickens supposedly housed at one of Canada’s largest egg-production facilities.
Farm Sanctuary makes you ask: Do you want to abet brutal abuse and mass slaughter? Do you want to eat creatures that clearly have distinct personalities and emotions?
You need to be a supporter to comment.
There are currently no responses to this article.
Be the first to respond.