Big U.S. Papers Take a Big Hit
We’ve all been hearing this refrain for some time, but this is getting even more serious, people: According to Business Week, circulation numbers for 11 of the 25 biggest newspapers in America have taken a nosedive — the worst drop yet since the mediapocalypse in the print world commenced.
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It’s the most severe downturn since newspaper circulation began to crumble in the early 1990s. The erosion has been accelerating during the recession of the past 16 months: U.S. newspaper circulation decreased 4.6 percent in the April-September period of 2008 after falling 3.6 percent in the October 2007-March 2008 span.
In the most recent report, 11 of the 25 largest newspapers sustained double-digit declines in average weekday circulation. The New York Post was hit hardest, with its weekday circulation plunging more than 20 percent, or about 144,000 copies, to 558,140.
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