Animated movies make a bundle on commercial tie-ins, but “The Lorax” presented something of a challenge for Universal. After all, you can’t have plastic replicas of Dr. Seuss’ champion of the environment piling up in a landfill somewhere. The studio found a way to cash in by greenwashing its licensing with help from the EPA and Whole Foods.
Cable giant Comcast, feeling the pressure from an expanded field of video and Internet access competitors, has decided to go ahead and buy NBC-Universal. The deal, which is all but done, makes Comcast one of the biggest media conglomerates (on par with Disney), and the proud owner of this.
How do you make the best movie of the year—possibly the decade—and still get pummeled at the box office by Ben Stiller and a CGI dinosaur? Sheerly Avni, Truthdig’s movie critic, lays it out in 10 easy steps.