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Liberating the Schoolhouse

By Wellford Wilms
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Tag: The Lorax


EPA

‘Lorax’ Banks on Green Marketing

Animated movies make a bundle on commercial tie-ins, but “The Lorax” presented something of a challenge for Universal. After all, you can’t have plastic replicas of Dr. Seuss’ champion of the environment piling up in a landfill somewhere. The studio found a way to cash in by greenwashing its licensing with help from the EPA and Whole Foods.

Posted on Feb 8, 2012 READ MORE


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