Marketing company PHD released a so-called study encouraging brands to advertise beauty products to women at the times when they feel most vulnerable. And thanks to the omnipresence of the Internet in everyday lives, advertisers can effectively prey on women whenever they’re down.
It’s no secret that companies are consistently increasing the amount of intel they collect on Internet users in order to target ads effectively, but have you ever wondered what that information is valued at? One user, who’s been unashamedly hiding from advertisers by using blockers, has decided to calculate just how much money giving up his privacy could make him.
In response to a lawsuit against it, the information giant acknowledged that no one using Gmail or emailing a Gmail account holder should expect the content of his or her correspondence to remain exclusive.