PepsiCo Inc. ran into trouble trying to be all hip and stuff with an iPhone app aimed at young male consumers of Amp energy drink. It was bad enough that the app was built around the charming idea of bagging 24 different types of women—and then posting the conquests online. Almost worse was the company’s Twittered apology after reception of its “Amp Up Before You Score” app fell flat.
The national SAT score average has suffered its most severe drop in 30 years. Educators insist that kids are just as intelligent, but that a recent redesign of the test, which placed increased emphasis on math and critical reading skills, is to blame for the poor showing.