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Beyond Bogotá

By Garry Leech
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Tag: Red Campaign


modernsalon.com

The Dark Side of Cause-Marketing

Cause-related marketing, such as National Breast Cancer Awareness Month, may just be a way to move products at higher prices. A new report details the difficulty well-intentioned consumers may encounter in getting a tiny portion of their purchases to go to the intended charities.

Posted on Oct 16, 2009 READ MORE


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