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Tag: Predictive Analytics World

Mr. T in DC (CC-BY)

Target Knows Your Secrets

Decades of neuropsychology research have given Target the ability to predict customers’ shopping habits with increasing precision. The company’s statistical team can even tell when shoppers are likely to be in their second trimester of pregnancy. Combined with aggressive marketing tactics, such powers promise to add millions to its already swollen revenues.

Posted on Feb 16, 2012 READ MORE

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