PepsiCo Inc. ran into trouble trying to be all hip and stuff with an iPhone app aimed at young male consumers of Amp energy drink. It was bad enough that the app was built around the charming idea of bagging 24 different types of women—and then posting the conquests online. Almost worse was the company’s Twittered apology after reception of its “Amp Up Before You Score” app fell flat.
This tale of corporate theft is too good to miss: Insiders at Coca-Cola got nabbed in a sting operation when they tried to sell trade secrets about a new soft drink to the folks at Pepsi.
The results of a big European study of the artificial sweetener confirm those of a huge U.S. study released last month, which found no link to cancer. Go ahead, pop that Diet. Mr Pibbs.