Social scientist and late night talk show host Jimmy Kimmel recently conducted a classic experiment, asking unsuspecting pedestrians to comment on the new iPhone 5, which was actually an old iPhone 4S.
It goes like this: A 27-year-old Apple employee left what appears to be the next iPhone on a bar stool. Someone picked up the super-secret device and, long story short, sold it to a gadget blog. And thus a corporation’s highly sophisticated control over the journalists who cover it briefly and symbolically imploded. (continued)