Hoping to re-brand their declining party, a group of prominent Republicans recently launched a national “listening tour,” presumably as an exercise in market research. They would like to know why voters—and especially younger voters—increasingly reject the GOP.
They may be drawing from the same ol’ value system—based on buzzwords like individualism, faith, “family values” and free market capitalism—but prominent members of the GOP, including former Florida Gov. Jeb Bush and House Republican Whip Eric Cantor, are looking to revamp their party’s image and regain political traction.