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October 22, 2014
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Fidel Castro: My Life: A Spoken Autobiography

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Tag: Marketing


Russell Brand on How Capitalism Silences the Inherent Human Desire for Fairness

“I know, I know. I’m rich, I’m famous, I have money, I have had private security on and off for years,” comedian Russell Brand acknowledges in a recent article for The Guardian as he discusses the need to abolish the guard labor that protects the rich. However, he goes on to concede, “There is no doubt that I as much as anyone have to change. Revolution is change.”

Posted on Oct 13, 2014 READ MORE



The Spectacle of IS: Resisting Mainstream Workstations of Fear

The use of new digital technologies and social media by Islamic State has drawn a great deal of attention by the dominant media not only because the extremists have used them as a form of visual terrorism to graphically portray the beheadings of captured American and British civilians, but also because of its alleged sophistication as a marketing tool.

Posted on Oct 2, 2014 READ MORE



owenwbrown (CC BY 2.0)

We Don’t Want Your Stinking ‘Likes’

Companies in pursuit of “likes” on Facebook are discouraged to hear that many of those clicks are coming from fake profiles set up to spread spam.

Posted on Jul 13, 2012 READ MORE


Robert Reineke of Venezuela stands by the Google booth at the Consumer Electronics Show in Las Vegas, Saturday, Jan. 7.
AP / Jae C. Hong

Google Caught Tracking Apple Users

Sneaky, sneaky Google. The online search giant did an end run around Apple’s proprietary Web browser by jacking Safari’s privacy settings so that the Internet travels of iPhone and computer users could be followed for marketing purposes without their knowledge.

Posted on Feb 17, 2012 READ MORE



Mr. T in DC (CC-BY)

Target Knows Your Secrets

Decades of neuropsychology research have given Target the ability to predict customers’ shopping habits with increasing precision. The company’s statistical team can even tell when shoppers are likely to be in their second trimester of pregnancy. Combined with aggressive marketing tactics, such powers promise to add millions to its already swollen revenues.

Posted on Feb 16, 2012 READ MORE



EPA

‘Lorax’ Banks on Green Marketing

Animated movies make a bundle on commercial tie-ins, but “The Lorax” presented something of a challenge for Universal. After all, you can’t have plastic replicas of Dr. Seuss’ champion of the environment piling up in a landfill somewhere. The studio found a way to cash in by greenwashing its licensing with help from the EPA and Whole Foods.

Posted on Feb 8, 2012 READ MORE


Marketing

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Posted on Dec 4, 2011 READ MORE



Flickr/konszvi (CC-BY-SA)

Online Personalization Amplifies the Echo Chamber Effect

So you go online and noodle around, and if you’re like many other Internet users, you “Like” things on Facebook, buy some stuff and perhaps use Gmail. Somewhere in there, the little gnomes from Google and other data-gathering superpowers cobble together your cyber-profile.

Posted on Jun 3, 2011 READ MORE



Sean MacEntee (CC-BY)

Time to Crack Down on Child-Focused Ads

Is Snoop Dogg the new Joe Camel? Is Ronald McDonald? What about Facebook—has that website become synonymous with an infamous tobacco industry cartoon that preyed on unsuspecting kids?

Posted on May 27, 2011 READ MORE


‘Social Media and the End of Gender’

In this TED talk, Johanna Blakley of USC argues that “there is an upside to having your taste monitored” online. Rather than pigeonhole you in a demographic prison, the people who make entertainment are paying more attention to what you actually like—especially if you’re a woman.

Posted on Feb 2, 2011 READ MORE



AP / Koji Sasahara

Celebrity Endorsements: Money for Nothing?

In the world of advertising, celebrity always equals money, and anything that these luminaries—whether from entertainment, sports or even politics—touch (even by accident) is tantamount to tangible, profitable product placement, right?

Posted on Jan 13, 2011 READ MORE



Flickr / stringberd

Little Miss Wonderbra

European retailer Primark has gotten itself into some hot water. The clothing chain halted the sale of padded bikini tops for girls as young as 7 years old after advocacy groups and politicians criticized the store for “premature sexualization and unprincipled advertising.”

Posted on Apr 14, 2010 READ MORE


IDF babe
waronline.org

Israel Reaches Out to Horny U.S. Men

After market research revealed that young American men “have no feeling toward Israel one way or another,” the Israeli consulate in New York came up with a foolproof plan to get their attention: pin-up girls. The shande for the goyim will take place in the July issue of Maxim magazine, which will feature Israel Defense Forces veterans taking it off for the homeland.

Posted on Jun 20, 2007 READ MORE


The Pop-Tart Chronicles

Food companies that market obesity-inducing products to young children are taking a lesson from big tobacco and getting ahead of the lawsuit curve.

Posted on Jun 19, 2007 READ MORE


Tobacco Marketing Leaves Women Seeing Red

We’ve come a long way from seeing ourselves as oh-so-sexy holding a slim cigarette—all the way to seeing red. Red, the color of angry outrage, could be just the thing to blot out Big Tobacco’s latest campaign to hook young women on cigarettes by dressing up death in fuchsia and teal.

Posted on Apr 17, 2007 READ MORE



Courtesy Paramount Classics

Lawrence Bender: The Truthdig Interview

Bender, the producer of every Quentin Tarantino movie, describes how he produced the Al Gore global warming documentary “An Inconvenient Truth.” Check out:

  • Why he thought a guy nicknamed “The Robot” would a compelling documentary subject
  • His take on Gore’s inability to capitalize on global warming when he was in office
  • Bender’s recognition that climate change barely registers on most voters’ minds

  • Posted on May 23, 2006 READ MORE


    Obese people
    From The Onion

    Growth Phase for Obesity Marketing

    From super-size coffins to super-reinforced beds to resorts for those afraid to be seen in bathing suits, the number of products and services for America’s obese is growing rapidly.

    Posted on Apr 17, 2006 READ MORE


    Google’s Wi-Fi Plan Stirs Big Brother Concerns

    The company’s free wireless service in San Francisco would allow Google to monitor all its users’ whereabouts—ostensibly to serve up location-specific advertising.
    The feeling you just got? That would be the hairs on the back on your neck rising.

    Posted on Apr 12, 2006 READ MORE


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