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Yogi Berra: Eternal Yankee

Yogi Berra: Eternal Yankee

By Allen Barra
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Tag: Kenneth Cole


gawker.com

How Not to Blend Current Events, Advertising

Well, this was just a colossally bad idea. Kenneth Cole, manufacturer of strangely expensive yet consistently mediocre shoes, decided to do a clever (read: not clever at all) ripped-from-the-headlines blend of promotion and news commentary via Twitter ...

Posted on Feb 3, 2011 READ MORE


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