According to The New York Times’ Gary Taubes, who isn’t a scientist but is a journalist obsessed with the topic, the recent uptick in anti-sugar sentiment in nutritional (and lay) circles isn’t without basis. In fact, he goes so far as to essentially answer his headline question “Is Sugar Toxic?” in the affirmative.
Now that high fructose corn syrup has officially been smeared by everyone from foodie guru Michael Pollan to political prankster Stephen Colbert, the business brass behind the maligned sweetener has gone into identity crisis mode ... and emerged with a bold new rebranding campaign.