Historically, the notion of cross-promotion in the film world has frequently involved plastic products optimized for Happy Meals—collect ’em all! But with changing times and audiences come all new ways to part moviegoers with their pocket money.
Whether by chance or design, Hollywood turned the weekend of Friday, Aug. 13, 2010, into a cinematic tug of war between the sexes, with two of the most narrowly gender-targeted movies imaginable coming out on the same day. (continued)