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Amp Up Before You Score
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Pepsi Amps Up the Sexism with Pickup App

PepsiCo Inc. ran into trouble trying to be all hip and stuff with an iPhone app aimed at young male consumers of Amp energy drink. It was bad enough that the app was built around the charming idea of bagging 24 different types of women—and then posting the conquests online. Almost worse was the company’s Twittered apology after reception of its “Amp Up Before You Score” app fell flat.

Posted on Oct 14, 2009 READ MORE


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