Truthdig - Tag - Contextual Advertisements

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Tag: Contextual Advertisements

businessweek.com

Privacy Intrusion With a Twist

Google on Wednesday officially announced its entry into the fray of contextualized advertising—serving up advertisements in accordance with a user’s prior Web-surfing habits. The move, which has raised alarm in the privacy community, carries an unprecedented privacy twist: Google users will now be able to see and edit the information the company collects about them.