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Why School?

By Mike Rose

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Tag: Branding

baby
AP Photo/Tina Fineberg

The Brand-a-Baby Biz

From $50 for a list of suggestions to $475 for a numerologist to test the positive and negative associations of a certain name, the baby name business is booming.  Sociologists and name researchers are reporting an increase in the level of stress that parents-to-be experience when choosing baby names, according to The Wall Street Journal.

Posted on Jun 25, 2007 READ MORE


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