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Tomatoes of Wrath
Posted on Sep 26, 2011
By Chris Hedges
“Publix has a cabal of labor relations, human relations and public relations employees who very frequently descend from corporate headquarters in Lakeland, Fla.—or one of their regional offices—and show up at our demonstrations,” says Rodrigues. “They watch us with or without cameras. They constantly attempt to deflect us: If we attempt to speak to consumers or store managers these people will intercept us and try to guide us away. These people in suits and ties come up to us and refer to us by our first names—as if they know us—in a sort of bizarre, naked attempt at intimidation.”
If you live in a community that has a Whole Foods, which is the only major supermarket chain to sign the agreement, shop there and send a letter to competing supermarkets telling them that you will not return as a customer until they too sign the CIW Fair Food Agreement. Details about planned protests around the country can be found on the CIW website.
Workers in the fields earn about 50 cents for picking a bucket containing 32 pounds of tomatoes. These workers make only $10,000 to $12,000 a year, much of which they send home. The $10,000-$12,000 range, because it includes the higher pay of supervisors, means the real wages of the pickers are usually less than $10,000 a year. Wages have remained stagnant since 1980. A worker must pick 2.25 tons of tomatoes to make minimum wage during one of the grueling 10-hour workdays. This is twice what they had to pick 30 years ago for the same amount of money. Most workers pick about 150 buckets a day. And these workers have been rendered powerless by law. In Florida, collective bargaining is illegal, one of the legacies of Jim Crow practices designed to keep blacks poor and disempowered. Today the ban on collective bargaining serves the same purpose in thwarting the organizing efforts of the some 30,000 Hispanic, Mayan and Haitian agricultural laborers who plant and harvest 30,000 acres of tomatoes.
The CIW, which organized a nationwide boycott in 2001 against Taco Bell, forced several major fast food chains including Yum Brands, McDonald’s, Burger King, Subway, Whole Foods Market, Compass Group, Bon Appétit Management Co., Aramark and Sodexo to sign the agreement, which demands more humane labor standards from their Florida tomato suppliers and an increase of a penny per bucket. But if the major supermarkets too do not sign this agreement, growers who verbally, sexually and physically abuse workers will be able to continue selling tomatoes to the supermarkets. This could leave at least half of all the fields without protection, making uniform enforcement of the agreement throughout the fields difficult if not impossible.
“Supply chains are very opaque and secretive,” says Gerardo Reyes, a farmworker and CIW staff member. “This is one of the reasons a lot of these abuses continue. The corporations can always feign that they did not know the abuses were happening or that they had any responsibility for them as long as there is no transparency or accountability.”
One of the most celebrated modern cases of fieldworker slavery was uncovered in November 2007 after three workers escaped from a box truck in which they had been locked. They and 12 others had been held as slaves for two and a half years. They had to relieve themselves in a corner of the truck at night and pay five dollars if they wanted to bathe with a garden hose. They were routinely beaten. Some were chained to poles at times. During the days they worked on some of the largest farms in Florida. It was the seventh such documented case of slavery in a decade.
“As long as the supermarket industry refuses to sign this agreement it gives the growers an escape,” says Reyes. “We need to bring the pressure of more buyers who will sign the agreement to protect the workers. We have gotten all of the major corporations within the fast food industry and food providers to sign this agreement. Two of the three most important buyers within the industry are on board. But if these supermarkets continue to hold out they can put all the mechanisms we have set in place for control at risk. If Wal-Mart, Trader Joe’s and other supermarkets say the only criteria is buying from those growers who offer the lowest possible price then we will not be able to curb abuses. If the agreement is in place and there is another case of slavery then the growers will be put in a penalty box. If we do not have the ability to impose penalties then there will always be a way for abusive growers to sell. The agreement calls on these corporations to stop buying from growers, for example, that use slave labor. Without the agreement there is no check on these practices.”
“Supermarkets, such as Trader Joe’s, insist they are responsible and fair,” Reyes goes on. “They use their public relations to present themselves as a good corporation. They sell this idea of fairness, this disguise. They use this more sophisticated public relations campaign, one that presents them as a friend of workers, while at the same time locking workers out of the discussion and kicking us out of the room. They want business as usual. They do not want people to question how their profits are created. We have to fight not only them but this sophisticated public relations tactic. We are on the verge of a systemic change, but corporations like Trader Joe’s are using all their power to push us back.”
Members and supporters of the Coalition of Immokalee Workers will march from a Trader Joe’s store at 604 W. Huntington Dr. in Monrovia, Calif., to the market chain’s headquarters a mile away, starting at noon Oct. 21. The farmworkers organization is demanding that Trader Joe’s support the human rights of the men and women who harvest tomatoes sold in its stores. For more information, click here, send an email to firstname.lastname@example.org or telephone (510) 725-8752.
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