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The Truth Alone Will Not Set You FreePosted on Jun 29, 2009
By Chris Hedges (Page 2) The emergence of corporate and government public relations, which drew on the studies of mass psychology by Sigmund Freud and others after World War I, found its bible in Walter Lippmann’s book “Public Opinion,” a manual for the power elite’s shaping of popular sentiments. Lippmann argued that the key to leadership in the modern age would depend on the ability to manipulate “symbols which assemble emotions after they have been detached from their ideas.” The public mind could be mastered, he wrote, through an “intensification of feeling and a degradation of significance.” These corporate forces, schooled by Woodrow Wilson’s vast Committee for Public Information, which sold World War I to the public, learned how to skillfully mobilize and manipulate the emotional responses of the public. The control of the airwaves and domination through corporate advertising of most publications restricted news to reporting facts, to “objectivity and balance,” while the real power to persuade and dominate a public remained under corporate and governmental control. Ewen argues that pamphleteering, which played a major role in the 17th and 18th centuries in shaping the public mind, recognized that “the human mind is not left brain or right brain, that it is not divided by reason which is good and emotion which is bad.” He argues that the forces of social reform, those organs that support a search for truth and self-criticism, have mistakenly shunned emotion and rhetoric because they have been used so powerfully within modern society to disseminate lies and manipulate public opinion. But this refusal to appeal to emotion means “we gave up the ghost and accepted the idea that human beings are these divided selves, binary systems between emotion and reason, and that emotion gets you into trouble and reason is what leads you forward. This is not true.” Advertisement We may know that fossil fuels are destroying our ecosystem. We may be able to cite the statistics. But the oil and natural gas industry continues its flagrant rape of the planet. It is able to do this because of the money it uses to control legislation and a massive advertising campaign that paints the oil and natural gas industry as part of the solution. A group called EnergyTomorrow.org, for example, has been running a series of television ads. One ad features an attractive, middle-aged woman in a black pantsuit—an actor named Brooke Alexander who once worked as the host of “WorldBeat” on CNN and for Fox News. Alexander walks around a blue screen studio that becomes digital renditions of American life. She argues, before each image, that oil and natural gas are critical to providing not only energy needs but health care and jobs. “It is almost like they are taking the most optimistic visions of what the stimulus package could do and saying this is what the development of oil and natural gas will bring about,” Ewen said. “If you go to the Web site there is a lot of sophisticated stuff you can play around with. As each ad closes you see in the lower right-hand corner in very small letters API, the American Petroleum Institute, the lobbying group for ExxonMobil and all the other big oil companies. For the average viewer there is nothing in the ad to indicate this is being produced by the oil industry.” The modern world, as Kafka predicted, has become a world where the irrational has become rational, where lies become true. And facts alone will be powerless to thwart the mendacity spun out through billions of dollars in corporate advertising, lobbying and control of traditional sources of information. We will have to descend into the world of the forgotten, to write, photograph, paint, sing, act, blog, video and film with anger and honesty that have been blunted by the parameters of traditional journalism. The lines between artists, social activists and journalists have to be erased. These lines diminish the power of reform, justice and an understanding of the truth. And it is for this purpose that these lines are there.
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The World As It Is:Dispatches on the Myth of Human Progress
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By Anarcissie, June 29, 2009 at 8:22 am Link to this comment
There’s something called the “internet” you should know about.
In fact, in general, advancing technology is steadily reducing the cost of publication. No one really knows what the result will be, but instead of crying about change being needed you (and Mr. Hedges) should recognize that it is already taking place, and it is apparently outside of ruling-class control, at least for the moment.
Note: NPR is supported by the government and corporations and behaves accordingly.
Report thisBy Jason!!, June 29, 2009 at 8:01 am Link to this comment
lol.
It leads nut jobs to invent their own reality and pimp their fiction as “truth”. Take the below statement. Factless, baseless and patently untrue. Yet, JM promotes it as “truth” and factual.
“There are astute analysts who think the Christian Right is grandly manipulated by AIPAC, the brains of the clutch.”
So the logic: If the facts dont support your agenda ... Invent it.
Is nothing new. This defines every article Hedges ever wrote. This is his attempt to come clean.
Report thisBy babu, June 29, 2009 at 7:45 am Link to this comment
(Unregistered commenter)
Is it in EVERY article you write or just the ones that I happen to read that you refer to the ‘proto-facist Christian Right”?
Report thisOf all the Facism, proto and otherwise, going around today, I would say the Christian version, population 4, would have to rate pretty low on the list.
But, hey, stick with it, it works for you.
By peptopinkboots, June 29, 2009 at 7:11 am Link to this comment
(Unregistered commenter)
NPR reports as much distracting fluff and as many tales that becomes tools of the capitalist totalitarians as anyone. Even the alternative media available often tells the truth in a way that creates more fear than solutions.
Yes, we should be very concerned about what has been happening to our nation since 1913. It is now coming to a head. In my view, we must be concerned enough to act and act now, to bring our government back under our control.
We’re afraid for our nation, our society and our children…and rightly so. But if we sit by and let the oligarchs destroy us, our children will grow up in a monitarist regime with no real liberty, and we will have no one to blame but ourselves.
As the “Titanic” that is our economic system under the Fed begins to sink, will we do our best to save the honorable, the truthful and the faithful by restructuring our credit and rebuilding our infrastructure? Will we rise up with courage? Or will we let our nation die as cowards? We sit in front of our televisions and tv screens, seething because we’re not “millionaires, rock stars and movie gods”, but if we ever wanted a chance to be heros, our chance has come. To be a real hero, though, we must be prepared to fight. Fighting entails risk. Will we risk and be rewarded? Or will we sneak furtively into a leaky life-boat, feeling vaguely pacified, as we sell away any chance for our grandchildren’s future liberty?
If we’re frightened that we’ve been brainwashed by mass media, and skewed by behaviorists, NOW is the time to dump the Prozac and stand up and PROVE that we can’t be stopped from thinking or acting on our own behalf.
The self-satisfied cynics of the world perch in their towers of education, corporation and so-called “government”, and they cast their judgments down on us. They proclaim (as they ironically and simultaneously do their level best to keep us in the dark) that we are morons; we are sheep and we are swine.
This is their false, circular justification to herd us into a future dark age that will spell death not only for our nation, but for billions of human beings worldwide.
We can stop this future horror, but only if we act now. Will we go silently into that “good night”, or “rage, rage against the dying of the light”? Let’s stand up for our nation and our future! We must face reality, and face it now.
Report thisBy JM, June 29, 2009 at 6:42 am Link to this comment
I thank Chris Hedges for yet another analysis that “tells the truth and shoots straight”.
This time I would like to quibble with two things though—small things in the context of the great service he performs, but worth quibbling about I think. First, the title:The Truth Alone Will Not Set You Free.
It is the Facts alone that will not set you free, and that is what Mr. Hedges actually argues. As William Faulkner so eloquently pointed out, there is a different between truth and the “mere facts.” The original saying, as far as I know, came from JC, who did not seem afraid of emotion. He said, “the truth will set you free”. In the context of other sayings attributed to JC, I would conclude JC was talking about self-honesty and revealed truth.
Secondly, Mr. cites the Christian Right but not sidekick AIPAC in the context of who is directing us downward. There are astute analysts who think the Christian Right is grandly manipulated by AIPAC, the brains of the clutch. I think I understand why Mr. Hedges doesn’t get into this, and perhaps it is wise, but I feel a part of the equation is missing.
Report thisBy photoshock, June 29, 2009 at 5:31 am Link to this comment
Independent media no longer exists in this vacuum of commonality and conformity. Scant few have the wherewithal to view HBO and support the local artists and farmers markets.
Report thisHow then do we, the people regain the power that was handed to us in 1776? I have as of yet not figured that out, but one thing I do know, is that it must be done and soon.
We have lost the control of our government, for we the people are the government, not the politicrats that inhabit Washington, D.C. and the surrounding area. Those people are nothing more than bureaucrats that have chosen a life of middling decline to the lowest common denominator. Without so much as thinking of the damage they may be doing themselves and others.
Our country is at a crossroads, we can descend into the fascist and autocratic form of government that is the wish of the moneyed elite or we, the people can turn this country around and become what we once were, free and responsible. Yet to do this, we need more than an unfettered media and a governing body that is answerable to the people, we need people, common people to stand up and be counted in this long and arduous fight against the elite that have effectively taken over this country.
May I suggest that we return to the ideal of pamphleteering, an ideal which helped create this ‘Great Experiment.’ Common people doing uncommon things are what created this climate, the climate that led to the creation of the Declaration of Independence, the Constitution and the Bill of Rights. No one group can do this alone, we must include all groups that are willing to work their collective asses off for the cause of freedom and self-determination.
What engenders this kind of noble and forward thinking progress? A climate of inclusion and not exclusion, like the kind that the Green Party or other third parties have, not the exclusivity of the Far Right Wing Nuts, or the ‘Ultra-Liberal Leftists’ that have taken over the Democratic Party.
Viable third parties have been a hallmark of our country for as long as we have existed as a country.
Yet, if you read, watch T.V. or look at the MSM blogs and other forms of MSM communications, you will see that there is a dearth of reporting on the possibility of any third party being viable and alive. Even candidates which were in the mainstream parties, but did not fit the profile of the corporate masters were not included in the debates for the presidential party nominations, these people included Rep. Dennis J. Kucinich, (D) Ohio, Rep. Ron Paul, (R) Texas and too many others to mention, but what we did not see and were not allowed to see or hear about were the third party candidates that made up the majority of candidates that ran for president and Congress.
You would think from the tone of this response to this almost fine article that I am appalled at the dearth of true journalism and reporting on the ‘others’ who ran for Congress and the presidency, WRONG! So WRONG in fact that you have missed the point by an innumerable sum. For I had foreseen the results that we now have before us, when the ‘Great Communicator,’ pulled all plugs on the ownership of more than two forms of media in any given area, and turned this country into a wasteland of national and international corporations that control the media, like nobodies business.
Given these and other ‘facts’ too numerous to mention, what will force us, the people to again take the reins of government back from the politicrats and corporations, the masters of the universe? The simple fact that we cannot get local news, weather and sports for our communities! Plain and simple reporting without bias and without the ‘Fair and Balanced’ bullshit that is now the mainstay of the entertainment-news industry.
By thebeerdoctor, June 29, 2009 at 5:27 am Link to this comment
Mike789 is on the right track. The futility of believing in the political system, rather than the people, soon programs many into thinking of technological innovation in ways that our considered acceptable to corporate culture. And what is job one for corporate culture? Why getting more money out of you of course! That is why community based operating systems and open source software seem so foreign to so many, because being harnessed to number crunching companies, it most certainly is.
Report thisCorporate culture speaks ill of anything that does not make more money. The so-called altruism of tax deductible charity gifts is really image management, by way of public relations advertising. So it is not surprising that boiler plate terms such as “socialism” and “nanny state” are brandied about with great success amongst the public. The people have been well trained. Many actually believe President Obama when he said the financial crisis is partially their fault. The voter-slaves have their marching orders: stay in line and buy what they are told.
But sharing your food and creations with your fellow citizens, unencumbered by any corporate or government middleman?... now that is a dangerous idea.
Nomi Prins, a former managing director at Goldman Sachs, has pointed out that the United States government subsidy of the banking industry is actually supported to the tune of over $13 trillion. That is enough money to create a national health service, pay off everyone’s mortgage, and guarantee college student loans. But nobody is even listening, because they refuse to hear. So you are much better off talking to people who actually grow your food.
By thebeerdoctor, June 29, 2009 at 4:49 am Link to this comment
As an example of a phenomena rarely ever reported, I notice that Mr. Hedges mentions Michael Jackson, Governor Sanford and Sascha Baron Cohen, which reveals he must spend more time watching television than he would care to admit. Someone as seasoned as the ex-journalist should already know that the old cliche “the revolution will not be televised” is actually true.
Report thisThe Corporate Bogey is a good device to employ on this site. The rottenness of corporate culture is an established fact. What is rarely spoken of our actual solutions to the miseries imposed on the majority of humankind so unnecessarily, because so many, including Mr. Hedges, still accept the idea of corporate omnipotence, even as they protest against it. In other words, a good start would be to realize that corporations are not special at all, especially if you do not allow the threat of violence, both legal and physical, to intimidate you. There are many souls on this earth performing good works and actions, without ever considering the celebrity ego driven recognition that so many crave. Anonymous truth is still the truth.
By Mike789, June 29, 2009 at 4:32 am Link to this comment
ardee states “How do we recover what was lost? How do we reclaim the culture that was destroyed by corporations? How do we fight back now that the consumer culture has fallen into a state of decay? What can we do to reverse the cannibalization of government and the national economy by the corporations?”
As an artist myself, I recommend you frequent your local art shows and farmer’s markets. You do not have to by the cloned stuff from the chain stores. Become a patron of your local artists and becomee a conservator of work that has a little bit of soul wrapped up in its making.
Report thisBy Jaded Prole, June 29, 2009 at 4:22 am Link to this comment
“How do we recover what was lost? How do we reclaim the culture that was destroyed by corporations? How do we fight back now that the consumer culture has fallen into a state of decay? What can we do to reverse the cannibalization of government and the national economy by the corporations?”
Report thisHedges is right that we have to reclaim our culture because it is our culture that defines our attitudes and perspective. Some of us have been working tirelessly on this for years. As a poet, I’ve been doing it with the Blue Collar Review for over a decade.
By HonestJohn, June 29, 2009 at 4:15 am Link to this comment
...read about Edward Bernays, the grandfather of PR. He was the nephew of Sigmund Freud, and used the understanding of psychology to sell everything from cigarettes to automobiles to invasions of foreign countries….Adam Curtis’s documentary The Century of the Self is a must watch…Google video has it…you have to watch it….
Report thisBy Jason!!, June 29, 2009 at 4:08 am Link to this comment
“The lines between artists, social activists and journalists have to be erased.”
You erased them long ago when you resigned your journalist title.
Its how you justify your hamas propaganda.
fail!
Report thisBy ardee, June 29, 2009 at 3:49 am Link to this comment
“Strange too that Mr. Hedges rails against corporate control, when digital technology is actually enabling people who are musicians to make their own recordings without interference from middle management and marketers.”
I believe this a bit of a perversion of the meaning of Mr. Hedges’ rant against corporate controls. The products and the uses to which they are put, their benefits or their drawbacks are not the issue, in my opinion. As Mr. hedges himself notes:
“New desires and habits were implanted by corporate advertisers to replace the old. Individual frustrations and discontents could be solved, corporate culture assured us, through the wonders of consumerism and cultural homogenization. American culture, or cultures, was replaced with junk culture and junk politics. And now, standing on the ash heap, we survey the ruins. The very slogans of advertising and mass culture have become the idiom of common expression, robbing us of the language to make sense of the destruction. We confuse the manufactured commodity culture with American culture.
How do we recover what was lost? How do we reclaim the culture that was destroyed by corporations? How do we fight back now that the consumer culture has fallen into a state of decay? What can we do to reverse the cannibalization of government and the national economy by the corporations?”
Without delving into the control corporations have assumed over our governance, a very dangerous and corrupting affect upon our democracy, it is the climate of “need” that advertising and the media have installed in our culture.
When one willingly goes into debt, paying usurous interest rates for cheap crap thus indebting oneself for life and to a lifestyle unnatural and ultimately unfulfilling, then it is a bit superficial to look only at the coincidental and unintended benefits derived. At least in my own opinion.
Report thisBy Mike789, June 29, 2009 at 3:42 am Link to this comment
I’m beginning to see a change in attitude since the “house of cards” has collapsed. Watching and listening to CSPAN, esp. BookTV has been my “go to”. People are no buying into the corporate model so readily and they are asking some pretty sticky questions. Thouhg I appreciate the passion of Chris Hedges, (and I feel the same frustration), his voice seem to emit from out of the wilderness when a clearing may be before us. I’ll not preach to the choir about blogs, etc. We simply must not waver in our earnest effort to peel the onion. For those with the wherewithal, “SHOUTING FIRE: STORIES FROM THE EDGE OF FREE SPEECH” tonight on HBO 9pm, may prove a refreshing insight.
Report thisBy thebeerdoctor, June 29, 2009 at 2:41 am Link to this comment
Mr. Hedges claims that “The lines between artists, social activists, and journalists have to be erased”, is spoken like a justice league eraser head. It would indeed be a world even darker than it already is, if those fortunate to have some personal creative spark, are firmly instructed that it must serve this greater cause. This exemplifies an attitude amongst some liberals who claim to love the arts, but actually are quite oblivious to its deeper functions. Under the Hedges agenda, people like Jackson Pollock should have stayed doing socially conscious mural work for the WPA, rather than indulging in his personal “chaotic” manner of splashing paint. Work that has nothing to do with exposing corporate fraud or political injustice, but is simply seeking to convey living beauty in a myriad of forms, on its own terms; this too under such a viewpoint would be considered invalid, or simply not of any importance.
Report thisStrange too that Mr. Hedges rails against corporate control, when digital technology is actually enabling people who are musicians to make their own recordings without interference from middle management and marketers.
For journalists (and there still are ones who do excellent work) the battle in corporate media will continue. For artists, strategic disengagement from the hydra-headed company monster that Hedges speaks of, is actually what is happening more often than most people realize, because that is a phenomena which is rarely ever reported.
By ardee, June 29, 2009 at 2:03 am Link to this comment
If it is independent media you support then NPR is one of a scant few choices available to you. Many criticize that source precisely for the reasons they should support it; it scrupulously seeks to present all sides of issues, always!
Pacifica Radio is certainly available to those who wish to hear only the left’s views and I do not criticize that network for its excellent presentation of those views. But I do not want to hear, as a steady diet, slanted news, whether left or right, thus my choice is NPR. I can make up my own mind thank you very much, all I ask is a full and complete narrative.
Report thisBy knobcreekfarmer, June 29, 2009 at 1:33 am Link to this comment
“It is difficult to get a man to understand something when his salary depends upon his not understanding it.”
- Upton Sinclair
Independent Media, media supported by people, is all I trust. Im not even sure about NPR anymore…
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