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NAB-bing the ElectionPosted on Apr 10, 2007By Amy Goodman As the TV pundits on the networks gab about the tens of millions of dollars raised by the top presidential candidates, what they don’t talk about is where that money is going: to their own networks. Money is now considered the single most important factor in our electoral process. Ideas and issues take a back seat to the bottom line. This prostitution of our electoral process has one key culprit: television advertising. Political advertising makes or breaks candidates, and it takes a huge amount of money to implement a national advertising strategy. Now more than 20 states are piling onto Feb. 5, 2008, as their primary day, including states like California and New York with large, expensive media markets. The early, deciding role of money and television advertising in determining who gets to run for president is secure. The costs of running for federal office have been skyrocketing. More than $880 million was raised by the 2004 presidential campaigns. The 2008 election is expected to cost more than $1 billion. Sixty percent will be spent on advertising. The citizens are the losers, and the broadcasters and elite political consultants are the winners. We ought to turn this around. The public owns the airwaves that are being used by the big corporate broadcasters. The broadcasters, like NBC, ABC and CBS, have an obligation to use those airwaves “in the public interest, convenience and necessity.” These profitable corporations take these public airwaves for free, then peddle them for exorbitant advertising rates. We have to ask, as U.S. servicemen and -women are being killed overseas ostensibly in defense of democracy, why are our airwaves, the single most important method by which Americans get information about choosing the future president, being held hostage by corporate broadcasters? The answer: the NAB, or the National Association of Broadcasters, which convenes its annual trade show in Las Vegas next week. The NAB is one of Washington’s largest and most influential lobbying groups, representing the owners of TV and radio stations. For the tens of millions of dollars in lobbying and campaign contributions they dole out annually, broadcasters get back billions in corporate welfare, in the form of legislation that protects their ability to sell ads over the public airwaves. Some bold members of Congress have tried throughout the decades to end this stranglehold on the political process. Sen. Bill Bradley tried in the 1990s. He said then: “Today’s Senate campaigns function as collection agencies for broadcasters. You simply transfer money from contributors to television stations.” In 2003, Sen. Russ Feingold, along with Sens. Richard Durbin, Jon Corzine and John McCain, submitted the Our Democracy, Our Airwaves Act, which proposed a system of advertising vouchers for candidates. Feingold said at the time: “The public owns the airwaves and licenses them to broadcasters. Broadcasters pay nothing for their use of this scarce and very valuable public resource. Their only ‘payment’ is a promise to serve the public interest, a promise that often goes unfulfilled.” The senators wanted to close a loophole allowing broadcasters to extract top dollar for desirable ad slots. Existing law compels broadcasters to give candidates the lowest ad rate for a given market, but as a result the broadcasters threaten to relegate the ads to the middle of the night. So candidates pony up. A 2002 study by the Alliance for Better Campaigns even showed that stations were hiking ad rates in the lead-up to elections by as much as 53 percent. Now Durbin is taking another crack at the NAB. He has introduced the Fair Elections Now Act, which would both grant vouchers for broadcast ads and mandate a 20 percent discount beyond the lowest unit cost of ads near primary and election times. While the public airwaves are sold off to the highest campaign bidders (often to push negative ads, but that is another issue), the broadcasters fail miserably to report on the campaigns. After all, if the broadcasters fulfilled their public-interest obligations and actually reported fully and consistently on the various candidates and their issues, and not just on the campaign horse race, then there would be less need for campaigns to buy ads in the first place. More than $2 billion will be poured into the broadcasters’ coffers in the 2008 election cycle, almost all for use of the airwaves that the public owns. Imagine what could be done with that money—to register and educate voters, to fully equip polling stations with functioning voting machines, to produce many vigorous debates and public forums. The American public is being robbed by the National Association of Broadcasters. It’s time to take back the airwaves. Amy Goodman is the host of “Democracy Now!,” a daily international TV/radio news hour airing on 500 stations in North America. © 2007 Amy Goodman; distributed by King Features Syndicate Previous item: Truthdig Podcast: 'Jesus Rode a Donkey' Author Next item: In Their Place Elsewhere: . CommentsAre you a Truthdig member yet? Login now, or register with Truthdig.
By Paracelsus, May 5, 2007 at 8:53 pm # @ Ernest Canning “Rubbish!” That is all you have to say. Nothing else. You disappoint me. You are dismissive in such a stingy fashion. I asssume you are at a loss for words. Anybody else care to challenge me?
By Paracelsus, May 2, 2007 at 2:00 am # I include Amy Goodman as a propandist for war, because she supports the official story of 9-11 by the paucity of her coverage of the 9-11 Truth movement. The whole Bush program will not be stopped by whining and mewling over how unfair it is. It will not be stopped by Noam Chomsky platitudes.
By curtis, April 27, 2007 at 7:24 pm # FSTV programs & DN are the only news program(s) I watch. The rest of the national news programming is all lies all of the time. Short talked over video by card-reading baffoons spewing out obvious lies with a straight face. This has been going on since the country was overthrown in November 1962 when JFK was asassinated. Electoral and voting fraud now rule the land with corporate profits and billionaire greed making the working man poor and poorer and living lives without dignity or hope getting young, poor, uneducated men and women to join the military to spill their blood for the rich and powerful under the guise of protecting American from terrorist. Our government is the terrorist.
By Paracelsus, April 26, 2007 at 7:10 pm # That’s nice Amy is all upset over the National Association of Broadcasters. All you have to do get her upset is to ask about 9-11 and the Ford Foundation. BTW, her organization had listed ownership of some shares of Exxon. For awhile you could actually reach the producers of the show to give your comments. I suppose enough 9-11 truthers overwhelmed the receptionist with their inquiries to force them into using a corporate phone answering system. I was once a regular listener to her show, but once DN! showed their true colors over government caused terrorism, I had no time for them. It is so weird that there are mainstream media outlets that are more adventurous about airing the views of 9-11 truthers, then Amy’s enterprise. I consider Amy and her confederates co-conspirators in war propaganda.
By susan rattray, April 12, 2007 at 8:23 pm # The airwaves of the world are NOT owned by you[an american] or me [an australian] but by a few companies. They put on the air what they want to, and we have no say in the matter. Even blogging and emailing is just a sop to you and me.
By skye enter, April 12, 2007 at 3:39 pm # Thanks Amy, but I was howling about this issue last election in MN when Amy Klobuchar was elected Senator. She had such a huge lead that the RNC decided to pull $1,000,000 in advertising they had budgeted for a tight race. KSTP, (yes the local Fascist media empire) could be heard crying in the local papers about the loss of forcasted revenue. Later I read that more 3rd quarter TV revenue was generated by election ad revenues than automotive ads. It was right there and then that I knew any attempt to transform the electoral process was screwed. The media will not give up this unbelievable cash cow without going down fighting. We, as the community, will end up being beaten down as a result.
By KAREN HAGGERTY, April 12, 2007 at 10:50 am # I AM ASTOUNDED BY THE FEW PERSONS WHO REALIZE THE DEPTH OF CORRUPTION IN THE PRESIDENCY, CNN, MSNBC, AND HOW THEY ARE ALL COMPLICIT IN FEEDING US LIE AFTER LIE.
By jeff gershoff, April 11, 2007 at 4:23 pm # It all gets so frustrating sometimes. Of course Amy has written a good article here, and of course it is true. Is this new? no. Has this been said before? yes. Do people really care? not clear. People turn on the TV and watch and basically do as they are told by the networks. It’s funny how the vast sea of possibilities out there in TV land now were supposed to spell doom to the networks, eh? Don’t bet your life on that. The networks and Washington and the FCC and the Broadcasters organization are a very chummy group. When the SOB Republicans controlling Arts monies started gutting the budgets from public radio and tv where were our protests and righteous indignations then. The one news I do watch religiously, McNeil Lehrer has become an embarassment between having to watch a string of commercials beforehand from the likes of ADM, Banks, charitable trusts and many damn other things, to their watered down ability to ask the hard questions that they once did. So, I’m afraid that even though Amys article of course brought up the righteous indignation, the horse is pretty much out of the barn bye now. Let’s survive this maniacs gambit into Iraq first and then worry about revisiting campaign spending and the cost of 60 seconds on American Idol. By the way, what did 60 seconds cost on the Super Bowl this year?
By Moe Hare, April 11, 2007 at 3:24 pm # “While the public airwaves are sold off to the highest campaign bidders (often to push negative ads, but that is another issue), the broadcasters fail miserably to report on the campaigns.” Presidential campaigns are marked by commercialism, corruption and misinformation—-a billion dollars to advertise candidates is the height of depravity. That same amount of money could build hospitals, schools, or rebuild the infrastructure. Broadcasters should be obliged to have candidates appear frequently for FREE during prime time debating issues, so that the public knows exactly where a politician stands. What we have are schlock grubby sales pitches, where candidates are treated like products, marketed just like deodorant or bad breath mints by Madison Avenue. There is no attempt to educate but only to fool. These same huckster politicians could easily appear on the Home Shopping Network; after a brief sales pitch and several testimonials the public can call in and give a contribution—-they can even hawk their books.
By Wally Bray, April 11, 2007 at 11:55 am # What would Gandhi and Martin Luther King do? Boycott Television.
By B ill Blackolive, April 11, 2007 at 9:55 am # Amie, of course you are correct, but are you not established? Let us proceed to the 9/11 coverup.
By Outraged, April 11, 2007 at 8:59 am # This point sums up the whole of the matter. I’d like to reiterate it. BTW, thank you Ernest Canning, excellent comment. RE: Comment “63226” by Ernest Canning WHY SHOULD THE GOVERNMENT ISSUE VOUCHERS TO FEED THE MEDIA MACHINE? THE MEDIA GIANTS SHOULD BE “REQUIRED” TO MAKE SUFFICIENT AIR TIME AVAILABLE FOR DEBATES, FREE OF CHARGE, AS PART OF THE PRICE FOR THE MONOPOLY LICENSES THEY RECEIVE TO OPERATE ON THE “PUBLIC” AIR WAVES.
By James Yell, April 11, 2007 at 5:45 am # #63241 I believe is very right in their observation, but while I agree in theory with what this person says it would take to change the separatist dynamic in this country, in fact the chances are more likely that such an event would lead to a fascist state, more likely than to a united state. The smell of money is in the nostrils of the Democratic and Republican officialdom. We the people pay them extravagant wages and benifits, but we can not compete with the huge deluge of money that corporations and the mega rich spend to corrupt the system. We are on the edge of the dynamic that led to Nazi take over of Germany. Remember it was the mega rich who decided that Hitler could be a tool of greater wealth and control. After WWII many executives and owners of production brokered their way out of punishment and right back into the power and wealth that they had used. I sometimes wonder as I see a President and Vice-President who seem completely unaware of the bounderies of their power, if the Nazi’s actually lost WWII, or just put on sheeps clothes and waited their time?
By anonymous, April 11, 2007 at 5:04 am # Tivo is the solution but, if enough people find out how great it is, it will be outlawed.
By B, April 10, 2007 at 9:03 pm # Unfortunatly, I don’t think popular change in this country is possible anymore. Not enough people are willing to fight for the right things. Also, to many people are ignorant. These people definately won’t be of any help (quite possibly they will be the opposition). Therefore, the watering down of the population with ignorant and lazy people will likely seal our fate. United we stand...divided we fall. As a people we are surely divided. To many religious, racial, political, geographical, and economic groups divide us into nice little morsels that are easily eaten up. The only way to make us band together would have to be truly horrendous. Not 9/11 horrendous....FAR worse. B
By DennisD, April 10, 2007 at 7:36 pm # “The American public is being robbed by the National Association of Broadcasters. It’s time to take back the airwaves.” First we have to take back our country - the airwaves will come with it.
By Max, April 10, 2007 at 7:00 pm # Absolutely. If money was taken out of the equation we’d have a transformation of our political system in one fell swoop - candidates would be unfettered by lobbiests and corporate IOUs. Imagine, no need to equivocate, real issues would be addressed head on...the reduction in hypocracy alone is worth fighting for this bill, and getting back our air-waves, our democracy!!! Amy keep up your great work on Democracy Now. Love to see a 1 on 1 with you and each of the candidates - following the fanstastic interview fomat you did with Wes Clark. That’s what we need, real questions and follow up.
By Louise, April 10, 2007 at 5:28 pm # Thanks Amy! Thanks for putting this in the proper perspective for all of us! Since the National Association of Broadcasters are all going to be in one place next week, might be a good place to focus dissent! For those who cant make the trip, get the mailing address. Find out where they are staying. Let their hosts know what you think about this. If nothing more, the annoyance of thousands of unexpected letters, fax’s and phone calls might make an impact. But really when it comes right down to it, the only way to make a dent in the thick skulls of these folks is to impact the advertising revenue. Let the networks know we are going to start boycotting their most profitable advertisers ... THEN DO IT! WE CAN! Add Your Comment |
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