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May 21, 2013
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A Special City Loses Its VoicePosted on Aug 26, 2011
The death of the Oakland Tribune is leaving its city without a voice. Moreover, its killing symbolizes the contempt that newspaper publishers feel toward the communities they purportedly serve. This week, the Tribune, where I began my career, was combined with four other papers owned by the Bay Area News Group, which calls itself BANG. The historic paper, which was founded in 1874, will now share the title East Bay Tribune. The News Fix blog on the website of KQED, the San Francisco public television and radio station, quoted a union official as saying 120 jobs would be eliminated, 48 from newsrooms, in this and other BANG consolidations. Oakland, a city of almost 400,000 across the bay from San Francisco, is an American urban classic. Oaklanders—African-Americans, whites, Latinos, Asians and people of other races and ethnicities—have survived a declining industrial economy, crime and racial tensions. Oakland, as a city, is both nondescript and fascinating. Great African-American and country and western music was nurtured there, as were the Black Panthers and the Hells Angels. Today, it can be as mean as its National Football League team, the Raiders, or as smart as Billy Beane (who is portrayed in the book and forthcoming movie “Moneyball”), general manager of Oakland’s American League baseball team, the Athletics. Through it all, the Oakland Tribune covered the city like a blanket, as they used to say, although the blanket once had gaping holes when it came to reporting on race or Democratic politics. That was the situation when I started my career on the Tribune, my hometown paper, as a copy messenger, rising to rewrite/reporter. In the mid-1950s, the Oakland Tribune was a prosperous last gasp of the old-time newspaper days. Eight editions a day rolled out of the Tribune Tower, in the heart of the working-class city’s downtown, beginning at shortly after 9 a.m. until late in the afternoon. First was the Red Streak, then the Green Streak, the Blue Streak and the Blue Streak chaser, all for sale on the street with the opening stocks, the midday stocks and the closing stocks; the ball scores; the late horse racing scratches, entries and results; the airplane crashes; the kidnappings and the murders. Advertisement This was how America, at least urban and suburban America, used to get its news. It has been many years since news was delivered in that fashion. The Internet, with its multitude of informers, and television are now America’s main sources of news. Yet the obligations that faced us typewriter-era scribes remain. In fact, they exceed in complexity anything we could have imagined. Take the region whose papers are now consolidated under the East Bay Tribune title. It covers four distinct areas, each with its own city hall, courthouses, law enforcement, schools, hospitals and the many other aspects of civic life that help people and also provide great opportunities for incompetence and corruption. How can all this be covered by a decimated BANG staff? BANG is consolidating six more papers, including the once-excellent Contra Costa Times, under a different banner. This new organization, amalgamating under the title of The Times, will face the same impossible task of reporting on its myriad communities without the staff needed to do the job. Most illustrative of BANG’s disdain of its civic responsibility is the way the organization is reducing its coverage in one of the few places in the United States that is innovative and increasing employment and profits, Silicon Valley. The San Jose Mercury News, nationally famed for its coverage of the Valley, has been cut down to BANG size, and the San Mateo Times, which reported on northern portions of the area, is being folded into it. I understand the bad economics of the business. BANG’s parent, MediaNewsGroup, faced with declining revenues, is cutting expenses, as is its parent, Affiliated Media Inc., which has filed for bankruptcy protection. But cutting staff is really bad economics. News, and plenty of it, brings in readers, page views, followers and clicks—fans who keep up the advertising rates. Reducing news drives them away. So does the elimination of a masthead that bears the name of the readers’ hometown. In addition to losing readers, these false economies are destructive to democracy. The huge retrenchment in the federal government is being felt in city halls, county hospitals, schoolhouses, courts, statehouses and many other institutions. It’s as important for journalists to cover this destruction as it is to report on the Washington decisions that mandated the cutbacks. Such reporting can’t be done with a skeleton staff. The staff cutbacks also leave these institutions unguarded against corruption. An energetic beat reporter, constantly reporting, tweeting, blogging, videoing and writing stories, is a scary sight to a corrupt official. BANG and the other budget cutters could manage their staffs better to avoid or at least minimize layoffs. Bosses might be smart and improve their staffing deployment. What about asking some of the top reporters how to do this instead of firing them? As an ex-manager, I know it can be done. A newspaper shouldn’t leave decisions that affect the very identity of the publication to the chief financial officer or the frightened bureaucrats in human relations. Recapturing the old days of newspapers is impossible. But it is possible to emulate the spirit of those hard-digging journalists who were dedicated to covering their cities and towns. If today’s publishers had that dedication and a sense of civic responsibility, they would figure out how to get a real bang for the buck and democracy would be better served. Previous item: Equal Rites Awards 2011 Next item: Truthdiggers of the Week: Bill McKibben and Protesters New and Improved CommentsIf you have trouble leaving a comment, review this help page. Still having problems? Let us know. If you find yourself moderated, take a moment to review our comment policy. |
By Gordy, September 3, 2011 at 7:13 am Link to this comment
I SAID ‘NOT REDUCIBLE TO’ - I DID NOT SAY THAT THEY ARE
NOT INVOLVED IN THE CLASS WAR!!
Damn, you made me use the caps.
My disagreement was with your statements forcing the
Report thisissue through a ‘class war’ filter, as though there
could be nothing else valuable about newspapers beyond
the question of whether or not they fight for the right
side in this war. Life can’t be reduced to a battle
between polarities.
By Anarcissie, September 3, 2011 at 7:06 am Link to this comment
Oh, okay. So what part of the media are not involved in the class war? The crossword puzzle?
Anyway, you missed my point, which was not about the undoubted fact that the traditional media have been major class-war players, but that they have been uniform culturally, the positions they took in the class war being just one aspect of this uniformity, something only to be expected given the structures of their ownership and control. Back in the day, there just wasn’t that much difference between them, although up until the 1970s some Southern papers allowed themselves to be overtly racist.
Report thisBy Gordy, September 3, 2011 at 4:30 am Link to this comment
‘does not reduce to’ not ‘not involved in’.
Report thisBy Anarcissie, September 2, 2011 at 9:37 pm Link to this comment
Media aren’t involved in the class war?
Report thisBy Kevin Fagan, September 2, 2011 at 1:24 pm Link to this comment
(Unregistered commenter)
Bill—as a fellow Oakland Trib alum (1985-92), I couldn’t agree more with what you wrote. Wonderfully put!
Report thisBy Gordy, August 31, 2011 at 10:43 am Link to this comment
Plenty of rich and influential people have promoted Leftist causes. Also, ‘the voice of the city’ does not reduce to ‘some Socialist representation’ nor even to ‘diversity in politics’. Papers have scope and importance beyond class war as does the life of a city.
I agree however that they’ve typically been in a deplorable state and far too pleased with themselves, even before the recent decline.
Report thisBy Anarcissie, August 31, 2011 at 5:02 am Link to this comment
The mainstream press has been fairly uniform. For instance, at a time when there were 2000 daily newspapers in the United States, not a single one of them was socialist.
One can hardly expect those with the means to own newspapers to publish material which is contrary to their beliefs, or hostile to their interests.
Report thisBy Gordy, August 30, 2011 at 4:06 pm Link to this comment
Hmm, seems a little dogmatic; I don’t think it’s all one thing. If it was so tightly sewn up by money-power there’d be nothing more to talk about and no means to say anything.
Report thisBy Anarcissie, August 30, 2011 at 6:53 am Link to this comment
I can see that the homogenization of culture might be less interesting aesthetically than the former mosaic of local peculiarities, but the class interest and the politics are the same: the traditional mass media are owned and operated by capitalists and primarily reflect the views and interests of their owners, regardless of size. They are not the voice of anything but established wealth and power.
Report thisBy Gordy, August 29, 2011 at 12:17 pm Link to this comment
@Anarcissie: I take your point about newspapers not being categorically ‘the voice of the city’ but there’s a grain of truth in here still. The newspaper-men of a city know the city and can keep its citizens informed on local wheeling and dealing; when the coverage becomes consolidated and bland there’s that much less close scrutiny of power at a local level.
Again: I know it was never great, but it can still get worse. And a (relatively) healthy paper can have some beneficial symbiosis with that nebulous thing ‘the voice of the city’, whatever that exactly is.
Report thisBy Robin Smith, August 28, 2011 at 12:48 pm Link to this comment
(Unregistered commenter)
Oakland, my Oakland, vat have they with my Oakland?
Report thisBy Cliff Carson, August 28, 2011 at 7:47 am Link to this comment
Spin is manufactured.
News happens. No matter who it embarrasses, uplifts, condemns, or just generally informs.
News is truth.
Spin is not the truth.
Is there someplace where truth (News) can still be available - other than the Internet which gives you both?
Does anyone see a day when truth many not be available without first being picked over?
In other words, the only truth to be published will be that which supports an agenda?
Report thisBy PatrickHenry, August 28, 2011 at 7:19 am Link to this comment
The “free press” has been censored to death, misreported, underreported and nonreported events which bolster the official government views has killed it, the wound is self inflected and fatal.
The people vote with their wallet and are tired of being fed pablum by the censors.
Report thisBy Anarcissie, August 27, 2011 at 6:56 am Link to this comment
Advertising is where the money is. Or was. Considerably more money is necessary to publish a physical newspaper than to put up a web site. The deterioration of the non-advertising part of the newspapers occurred because publishers were hunting for an audience among those who don’t normally read.
Report thisBy Cliff Carson, August 26, 2011 at 11:08 pm Link to this comment
I have often wondered if anyone could identify the day of inflection, that threshold day when “Spin” officially became the “News”.
Report thisBy cpb, August 26, 2011 at 10:47 pm Link to this comment
@ Queenie
Appropriately said.
In light of your post I should admit that my previous post was composed with ‘cynicism on full’. You highlight historical trends that, if we are fortunate, will not be completely overlookied.
I find that the degradation of media that has taken place over the recent decades is extremely apparent if one listens to rebroadcasts or recordings of politically themed radio shows from earlier decades. I’ve heard replays of what were daily/weekly broadcasts from the ‘60’s and been blown away by how they compare to the current fare on offer. Of course the sophistication and in your face honesty of Fox News is a stand-out exception….
Report thisBy Queenie, August 26, 2011 at 4:02 pm Link to this comment
In our little town here in Maine we are witness to the same thing happening. Those of us old enough to remember what a newspaper meant watch with sorrow the death of our local voice. Newspapers have become like McDonald’s. Homogenized, pasteurized and sanitized to death.
When newspapers decided to become a cheerleader for the Chamber of Commerce (local or federal) or a cheerleader for war and corporate power instead of serving the people in their communities, they began their death march into oblivion.
Deciding to go after ad revenue (whoring) instead of subscription revenue (wiz bang reporting) has been their fatal mistake. No “product disparagement” and no reporting on rotten businesses like Walmart because they received advertizing dollars and to hell with good old-fashioned muckraking.
It has been a long death with much suffering. so much so that the younger generations can’t tell the difference between a living, vibrant newspaper and the corpse it has become.
Report thisBy Cliff Carson, August 26, 2011 at 1:20 pm Link to this comment
I lived thru a newspaper war. There were two papers to begin with - One Republican, one Democrat.
There is no longer any progressive voice to hear. The winning warrior allows only the Conservative Gospel to be spread.
When a Newspaper dies, we all lose a little life.
Would we all gather at our keyboards if only the Conservative Gospel was allowed be heard?
Report thisBy OakRes, August 26, 2011 at 12:46 pm Link to this comment
(Unregistered commenter)
I live in Oakland. We have several local blog sites that do some pretty good local journalism, but they come and go with the energies of that individual. UC Berkeley School of Journalism has also helped sponsor some of the more substantial online blog/news sites.
Report thisI agree totally with the author, if we had had a more responsible, effective journalistic oversight these last several decades, Oakland and so many other local, state and national governments; not to mention the populace in general, may not have been lead to such dire financial straights as they are currently in.
By heavyrunner, August 26, 2011 at 12:04 pm Link to this comment
Save a tree. All those editions sounds like a lot of carbon in the atmosphere. Thank goodness for computers!
Report thisBy cpb, August 26, 2011 at 9:31 am Link to this comment
To understand all the bemoaning the dying of the press
is to partly understand the Boomer generation. They had
some good shit going and they’re sad it is no more.
Sniff sniff…
AS IF!! BACK IN THE GOOD OLD DAYS..
As if the press was accurately reporting the reality
underlying our imperial nature, our sponsor of
terrorism, our oppression of peoples around the globe in
ongoing wars for resources and resource control. As if
the press wasn’t complicit more often than not. As if
the few major challenges to power offered by the press
were not only simply ‘few’, but far between and on a
broader level ineffectual. As if consolidation of the
press hasn’t been going on for decades. As if the
nature of the discourse hasn’t been devolving for
similar decades.
As if?
As if there ever was a “free press”.
Can’t get your baseball scores in print from one of
numerous additions in a day? Cry me a river.
Wake up boomers while you still have some genuine power.
Report thisPower that has been kept hidden from you, in large part,
by afternoon editions and baseball scores.
By Anarcissie, August 26, 2011 at 7:53 am Link to this comment
Saying that a newspaper is the voice of a city is called a ‘delusion of reference’, I believe.
Report thisBy DHFabian, August 26, 2011 at 6:15 am Link to this comment
(Unregistered commenter)
Print news media decided to commit slow suicide started in the 1980s. Political and corporate pressures helped it die. We saw investigation reporting die out, and relevant news was increasingly replaced with gossip and recipes, as if the primary focus of evening paper was to put something - anything - together fast6 and cheap. The information that was left out of news reports tended to skew the issues to reflect the conservative/corporate viewpoint. Print news media hung itself by making itself irrelevant.
Report this