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Poster Addict for Tobacco LawPosted on Jun 24, 2009By Marie Cocco It’s all right to be just a bit defensive when you’re the addict in chief. “You just think it’s neat to ask me about my smoking as opposed to it being relevant to my new law,” President Obama snapped when a reporter justifiably asked him at a news conference how he’s doing on kicking his cigarette habit—and whether the landmark legislation he signed requiring the Food and Drug Administration to regulate the tobacco industry would help. Recovering his equanimity, the president explained that he’s “95 percent cured” from smoking, doesn’t smoke in front of his family and doesn’t light up every day. In short, he is a closet smoker—just like millions of other Americans who are trying to quit, whose families are dismayed that they haven’t, and who risk public opprobrium when they admit they’re still tethered to tobacco. “Once you’ve gone down this path, then, you know, it’s something you continually struggle with, which is precisely why the legislation we signed was so important, because what we don’t want is kids going down that path in the first place,” the president explained. “OK?” OK, OK. Except for one point. Obama should be neither annoyed nor embarrassed that he keeps getting asked—about “once every month or so,” he says—about his struggle with cigarettes. He happens to be, hands down, the best possible spokesman for the new FDA regulation. He should embrace the role.The president should make public service announcements describing his addiction to cigarettes, which he began smoking as a teenager, and his so-far-failed efforts to completely snuff them out. Because after all, if such a smart, smooth and incontestably successful man is having such trouble quitting, what hope is there for the average American who has no worries about a prying press or the negative aura of a nicotine-stained image? “A lot of people are under the misimpression that a cigarette is a piece of paper with some tobacco stuck in it, and a filter at the end,” says Erika Sward, the American Lung Association’s national advocacy director. “In reality, this is one of the most sophisticated and engineered products on the market. The tobacco companies have manipulated everything.” That includes, Sward says, the size of the particle a smoker inhales, adjusted so that it delivers “the rush of nicotine that they are craving.” The industry used consumer feedback to manipulate even the color of ashes that appear in an ashtray: After determining that dark ashes were a turnoff, it took measures to lighten them. These illusions are among the reasons why, after decades of trying to get Americans to stop smoking by warning them of the dire health consequences, millions of people still do. Worse, about 1,100 teenagers a day become “regular” smokers, Sward says. Young people would be the most significant beneficiaries of FDA regulation. Under the law, candy- and fruit-flavored cigarettes are to be banned, as are tobacco-industry sports and entertainment sponsorships that have survived despite restrictions required with the settlement of state-sponsored lawsuits against Big Tobacco. Vending machines and self-service displays—the point-of-sale promotion routes to youths that the tobacco companies exploited after the lawsuits curtailed other forms of advertising—would be restricted to adults-only venues. Once the FDA forces the tobacco industry to reveal what, exactly, is in cigarettes—we still don’t know for certain—the agency would be empowered to require changes in current and future tobacco products that would reduce or eliminate harmful ingredients and possibly remove from them the addictive substances that trap so many in a habit that they can come to hate. No doubt, an industry skilled at creating imagery and arguments to promote itself despite all evidence that its product kills will find ways—lawsuits already are threatened against the new law’s advertising restrictions—to muddle public discussion. This is where Obama’s considerable persuasive skills can come into play. “The president has really highlighted how addictive tobacco products are and how great the need for this legislation is,” Sward says. Obama’s personal difficulty in quitting doesn’t only reflect the formidable odds that adults have in overcoming nicotine addiction. The president is living proof to the young people whose hopes powered his candidacy, and for whom he is a compelling role model, that even the most disciplined among us can become hooked. He is the best conceivable advertisement to counter the tobacco industry’s marketing machine. Marie Cocco’s e-mail address is mariecocco(at)washpost.com. © 2009, Washington Post Writers Group Elsewhere: . CommentsAre you a Truthdig member yet? Login now, or register with Truthdig. Add Your Comment
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By CJ, June 30 at 12:55 am #
Speaking as one who’d not be caught just-about dead smoking in a closet, though might be (caught) by LAPD at park in LA, except at any golf course, where smoking is by statute allowed (hmm…?), I was pleased to note Obama’s irritation, such as it was. Not much really. But (wannabe) “reporter” was dope Obama easily, quite rightly, nailed when she sought gossip.
Cocco—in her ongoing role as anti-smoking cop—would have Obama be anti-smoking billboard. Naturally. Leave it to a liberal to get it wrong again. Like with heretofore-pesky matter of war on Iraq. Ever since, liberal members of Congress have claimed they were “deceived,” evidently just about none having read, say, Scott Ritter, prior to voting in favor of Shock & Awe. (If not Ritter, others. But members did read, of course. Not the point.)
Meanwhile, “science” long ago dove into tank. American Lung Association is first and foremost big business. Along with American Heart Association. That is, both with considerable stake in “facts” of dangers of smoking. Like “facts” of Soviet arms build-up.
I know this will be regarded as heresy, but real life has and continues to demonstrate that smoking per se “causes” nothing whatsoever. But such is the power of propaganda even Chomsky is convinced of dangers of smoking.
People have and will declare me in denial. Okay, but my mother smoked for over 60 years before passing at almost 82 years of age. Of pneumonia, which is common cause of death among elderly. While the only three people I’ve ever known who endured lung cancer were non-smokers.
Some might recall a certain Surgeon General by the name of C. Evertt Koop, who declared—based on what?—tobacco more addictive than heroin. Wow! Really?
At least heroin addicts aren’t being taxed to death. No objection to legislation Obama signed, I guess. Though Congress might have better spent time and effort on rather more important matters. But Congress can always count on good pub when legislation has to do with taxing or trying to prevent smoking. But okay, no objection to companies legally barred from marketing to children. Would that also apply to marketing pricey shoes? Or sugary delights? (Does Obama consume occasional Twinkie?)
Obama IS known to enjoy occasional cheeseburger. Me too. But…dangerous consumption of red meat. Topped with melted American, Cheddar or Swiss.
California smokers are facing prospect of yet another state-imposed tax hike that would further aid and abet incompetent pols and those who sponsor them, including various state-employee (gimme-gimme-more) outfits. Soak ‘em long as they’re addicted, while substance is still legal to use. Especially if among lower classes (and not employed by state or fed), members of which can be counted on—always—as just too stupid or too ignorant to know what (we stratospheric believe, but can’t really prove) is in their best interest. And while we of greater knowledge find other ways self-deceptively to distract ourselves from damn little in the way of actual hardship.
Not only must you of lower orders endure unemployment, but also you must cease and desist any indulgence in any habitual behavior that we’ve (monetarily) conveniently determined might one day result in cost to “society,” who R’ Us, and not you. And on behalf of your children.
My dear old lady who passed only four months ago also smoked her way through three pregnancies. Which I like to think might account for my refusal ever to buy into nonsense as forever disseminated by loony centrists given to imaginary—whether kinda righty or kinda lefty.
Carry on, Mr. President—inside closet as necessary. And with irritation on being asked yet again of any merely declared (sans actual evidence) “bad” habit. Long as you don’t sign yet another bill that would tax yourself and the rest of us smokers who seriously can’t afford any longer to sponsor the sanctimonious, Ms. Cocco.
Report thisBy Anarcissie, June 27 at 11:42 pm #
I’d like to “butt out” but it’s pretty hard to watch someone you love kill themselves.
Report thisBy samosamo, June 27 at 9:01 pm #
Guess it is too late to say that for decades the harmful effect of cigarette smoking has been known and reported to the public and your comment is pretty much correct or at least I agree with it but this is just another captive way of controling the people and what better way than to provide a drug(nicotine) that is a relatively moderate speed/amphetamine that no doubt gives smokers a jolt and a buzz and for many it helps them work 20hr days just so they can provide for them and theirs, not an attractive way to act but it is there.
Report thisBy NABNYC, June 27 at 7:52 pm #
Cigarette smokers in this country tend to be working class and lower class, without money, power, authority or connections, often non-white. They are scapegoated by the self-indulgent shopping, alcohol, prescription drugs, fastfood, fat and sweets, sex, pornography and gambling addicts, joined by the legions of people who are themselves so debilitated by depression and hopelessness in their lives that they can barely lift an arm to flip the channel with the remote. But all these people have one thing in common: they all ridicule and demean cigarette smokers.
I for one think Obama should tell everyone it is simply none of their business how it’s going in his efforts to stop smoking. The people who ask are the nah-nah-nah-nah type of folks, tattle-tails, sneaky, cheating, deceitful, back-stabbing little weasels who may not smoke, but more than make up for it in their other bad behavior which often harms lots more people than somebody’s cigarettes do.
I’m against smoking and think everyone should quit. But this whole second-hand-smoke nonsense has gotten way out of hand, and the extension of state power to the point of prohibiting people from smoking in the open air, when there is no health or other reason why it damages others, is just another form of unreasonable state control over individual behavior.
I also really hate the smug tone of the non-smokers or ex-smokers who taunt those who are still addicted, that nasty sense of superiority of people who probably are popping valium before they walk out the door in the morning, but tell the world that they are superior to everyone because they “don’t smoke.”
Smoking cigarettes is a serious addiction and, like other addictions, may take repeated efforts to get clean. Instead of rubbing people’s noses in it and taunting and ridiculing them, we should butt out, be supportive if asked, support public programs to provide smokers with smoking-cessation programs and nicotine substitute free of charge. But quit the snarky, because it’s really offensive.
Beyond that, the Democrats keep telling us that every single thing they do is the greatest ever—and we’ve heard that about this bill as well. But making it illegal to sell banana-flavored cigarettes to children isn’t really all that remarkable. We’re waiting for the Democrats to end the wars, all of them, create good-paying jobs, prosecute the real criminals (instead of persecuting the cigarette-smokers), and provide healthcare for all of us. So let’s not get too carried away about this law.
The FDA can regulate but not prohibit. Okay. Let them do their job. Let Obama get back to his. And leave the adult smokers alone. Yes, they know it’s killing them, yes, they would like to quit, but no, they have not been successful yet.
Report thisBy proletariatprincess, June 26 at 8:34 am #
(Unregistered commenter)
Im a life long smoker…have quit every year for almost 40 years (it’s just so easy I keep doing it. ha.)
Report thisSince switching to all natural Indian tobacco without additives, I smoke less and less and feel better than I used to when I smoked commercial brands. I am still quiting, but cutting down helps too.
The poison the tobaccco companies put into cigarettes should now be revealed with this new law. I support it, even tho I have become a second class citizen as the result of my addiction here in California. It is hard not to get a bit deffensive when a considerate smoker, like Obama, is constantly confronted by anti smoking Nazis who feel it is their right and even an obligation to punish us addicts for our addiction. It has indeed become a class issue.
By samosamo, June 25 at 4:40 pm #
““People are weak and dependent”“
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Maybe, but ever since the dawn of civilization it is easy, and now it really has become very quite easier to make ‘People weak and dependent’ based on false and irrational ideas of security.
This has been one of corporate world’s biggest endeavours and they have done quite a bang up job of succeeding which is mostly in the guise of marketing and advertizing.
Report thisBy jonr, June 25 at 4:00 pm #
(Unregistered commenter)
As long as we’re turning personal responsibility on its ear, why not at least decriminalize the drugs that don’t tend to kill users when used for the purpose for which they’re intended? Why? Because we call them “gateway drugs.”
While keeping the REAL gateway drug, tobacco, legal and available.
Still. Even under this new legislation.
The new law isn’t making tobacco illegal for sale; only making it a little less of a “pretty toy” for children. Seems like an entirely appropriate thing for a government of, for and by the people to be doing, especially since nobody gets hurt by this particular law.
Except, to a very tiny extent, for people who earn a living by preying on the weakness of others.
Don’t think the government should be able to step in to protect those who need protecting? Really? Fine.
Let’s repeal all the laws that forbid retributive parents from simply going out and executing or at least laying major physical hurt onto the people who sell death to our children, shall we? Things might get a little messy, but the streets might get cleaned up really fast.
I’m not really suggesting this, but, please, don’t EVEN pretend that it isn’t government’s job to protect the weak. Our Constitution is written around it. It’s what a decent civil society does.
Report thisBy Anarcissie, June 25 at 3:05 pm #
“People are weak and dependent. Therefore, they need the Federal government to save them from themselves. Thank God the Federal government is always wise and good.”
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