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Obama Taps the ‘Oprah Effect’Posted on Nov 26, 2007WASHINGTON—The conventional wisdom says that celebrity endorsements don’t mean much in politics. But the conventional wisdom also says that enormously long, difficult novels published more than a century ago don’t suddenly become best-sellers today. Now we’re about to see whether the “Oprah effect” can do for Barack Obama what it did for Leo Tolstoy. The Obama campaign’s announcement Monday that Oprah Winfrey will barnstorm the early primary states with the candidate she has called “my favorite guy” was big news in Iowa, New Hampshire and South Carolina. Theoretically, the active support of a popular talk-show host shouldn’t have much impact on Obama’s prospects one way or the other. But we’re talking Oprah here. The Pew Research Center actually polled on the subject in September, shortly after Winfrey hosted a star-studded fundraiser that netted an estimated $3 million for Obama’s campaign. According to the Pew survey, 15 percent of Americans said that Winfrey’s endorsement would make them more likely to vote for Obama, 15 percent said less likely, and 69 percent said it would make no difference to them. But 60 percent of respondents predicted that Winfrey’s support would help Obama’s candidacy, against only 3 percent who said it would hurt. And among Democrats—who, after all, are the voters who count at this point—23 percent said they would be more likely to vote for Obama because of Winfrey’s support, while just 13 percent said they’d be less likely to vote for him. The Pew survey found that Winfrey’s endorsement also gives Obama a boost among women (17 percent more likely to vote for him, 12 percent less likely) and African-Americans (28 percent more likely, 16 percent less likely)—groups now leaning toward front-runner Hillary Clinton. Advertisement It’s easier to convince people to buy a book, even a book as daunting as “Anna Karenina,” than to convince them to vote for a presidential candidate. Still ... we’re talking Oprah here. Winfrey occupies a unique place in American culture; her show offers a blend of self-empowerment, spirituality and consumerism—“Oprah’s Favorite Things”—that enthralls millions of viewers every day. Two years ago, sellout crowds filled arenas and convention centers around the nation when she staged a series of motivational events. Famously protective of the Oprah brand, she has steered clear of electoral politics—until now. In an interview with the Hollywood Reporter, Winfrey said she will not use her “platform” on Obama’s behalf—meaning her show and her eponymous magazine—but instead will speak for him with her “personal voice.” Why? “Because I felt it was a the right thing to do. And you know, I weighed that: What is the cost to me for doing it? Am I going to lose viewers? I made the decision that I have the right to do it as an American citizen. ... I know him well enough to believe in his moral authority. And that is the number one reason why I am supporting him.” Timing is everything, in entertainment as well as politics. Winfrey’s upcoming campaign appearances with Obama will come less than a month before the nominating caucuses in Iowa, where a recent Washington Post/ABC News poll shows Obama with a slim lead. Winfrey’s support might not make any difference. But if I were running for president, I’d rather have her with me than against me. Asked by the Hollywood Reporter whether she has any doubts—not specifically about politics but about herself, about life, about anything—Winfrey gave this answer: “No, I don’t have any doubts. I really don’t. Because I live in a very spiritual space—not a religious space, but I live in a spiritual space where I understand the connection that we all have with each other. It’s not just rhetoric for me. I really do understand the common denominator in the human experience.” If anyone else were to say such a thing, it would sound like nothing but a bunch of New Age newspeak. When Oprah Winfrey says it, you can’t escape the nagging feeling that she knows something the rest of us don’t. Eugene Robinson’s e-mail address is eugenerobinson(at)washpost.com. © 2007, Washington Post Writers Group Elsewhere: . CommentsAre you a Truthdig member yet? Login now, or register with Truthdig. Add Your Comment
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By will, March 3, 2008 at 2:07 am #
(Unregistered commenter)
If you want to see funny animated skits with Oprah And Obama Go to http://youtube.com/watch?v=W5Kboa7kSjU
Report thisBy turtle?, November 28, 2007 at 5:57 pm #
If I could ask questions on U-Tube tonight, it would be, “To all the canidates already in public office, how many letters did you receive from vets, stating the kind of treatment met out by the VA?”
There is NO way that they could not have known. Already, we have a cover up.
Noticed how lately, we have the medical profession admitting to “problems” in the healthcare industry? Notice that they admit only to the errors that are obvious? Such as wrong side surgeries? Can’t overlook
the wrong limb missing, no matter how hard you try. Might as well admit it.
The third contributing group, in this menige tois of “evil doers”, are the Insurance Companies and their DRGS, refusal to pay, lies and the list goes on.
You can “come on ta my house, ta my house come on.” Cause “the people” have the candy. All they have to do is the research. There will be other moral high roaders to follow me.
Report thisBy turtle?, November 28, 2007 at 3:27 pm #
I am new at this, but I do have something to offer. I was a brat, was a nurse, have been a patient, have dealt with insurance, and gov. insurance. Huge circle of coverups and they go on.
Report thisInstead of “the good ole boys” club It’s the “cover your ass and while you’re at it, cover mine” club.
Now I have hyperthyroid. It has the same symptoms as some psych diagnosis.
Around here they sense that I’m up to something. They think I’m going to sue. No one will touch me. It’s a red flag if I show up with no records. and it’s a tip off all through my records, before I caught on and was telling why I was changing Dr.s
It’s really rough to give your life, to stand up for what you believe in and not be able to get your story told.
I will die by refusing to take meds and let nature take its course {refusing insulin) before I die in excruiating pain, because Some one just said say “Just say No to drugs” and the Dr’s are afraid of losing their licenses.
I sure doubt I’m brave enough to die with the word,” FREEDOM on my lips
By Dr. Knowitall, PhD, PhD, November 28, 2007 at 12:47 pm #
If you live in a country where the endorsement of some lucky pop cult icon can sway the election, you’re already in trouble. If any one of them is so effing powerful, why doesn’t she/he run for office and exercise that considerable influence to make things better for those fine people who weren’t as lucky in their lives. What BS!
Report thisBy william, November 28, 2007 at 11:30 am #
(Unregistered commenter)
I’m an American who’s been living in Europe the past 14 years. From over here it looks like it doesn’t really matter who the Democrats put forth as a candidate… the Republican ‘machine’ tallies the votes - just look at the last two prez elections. And always by a hair - it’s kinda more blatant than what Putin is doing in Russia right now.
Report thisBy cyrena, November 28, 2007 at 10:32 am #
#116499 by Hammo
Hammo,
I remember reading earlier posts from you on this issue with Oprah removing this book from her list. Admittedly, I didnt follow-up on the link at the time, because (if nothing else), Oprahs book list or club or whatever she calls it, has never been of any relevance to me. So, while I certainly read tons of books, it would only be a coincidence if any one of them happened to be on her list.
Having said that, I did read your link this time around, (if only because Ive been studying the histories of Indigenous Peoples from many locations, and specifically Native Americans.
So, the question I guess, is this: Did Oprah give a reason for pulling the book? Did she say at any point that it was because of the fact that this Asa guy was a racist? I ask because I dont know that she would have been able to figure that out, (at least not on her own) and I also wonder about the timing.
Youre probably aware of the fact that the Cherokee have recently disenrolled most of the black Cherokee from their roles. Now, I doubt that Oprah would have discovered that on her own either, but no doubt someone may have brought it to her attention. (The Black Caucas is really pissed, though they have little influence any more). Still, Im just wondering if that had anything to do with it as well.
Theres one section in the article that I would argue:
Sometimes, here in America, we may notice a distain or disrespect on the part of full-blood Indians, those raised on reservations and associated with formal tribal community, in their views of people who do not have 100 percent Indian blood (DNA) within them.”...
On this..it has been my own experience, (in researching case studies, and doing a few of my own) that this distain or disrespect is NOT so much on the part of full-blood Indians, but rather on the part of the NON-Indian dominant culture, that has decided (for the Indians) that if they break out of the reservation, and away from the stereotypes (poor, uneducated, allegedly savage and stupid) that they are then not authentic Indians.
This is a common complaint that has risen to the top, over the issue of Indian gaming on sovereign territory. The white folks are in a HUGE uproar on the West Coast at least, in claiming that the Indians arent capable of conducting such an enterprise, (or engaging in any sort of capitalist ventures) and then they proceed to throw around the whole issue that it somehow diminishes the authenticity of the Indian.
So, with that said, Im really just not sure that this part of your suggestion, (or the authors) really holds up. Rather, I think the contentious nature of the discussion has far more to do with the Indians maintaining a stereotype and a mode of behavior that the dominant NON-Indian society wishes to preserve. In short, rich Indians are simply unacceptable, even though we know perfectly well that if ANY of them are rich, its less than a handful.
So, I would beg to differ with the observation that there are Indians that are disdainful of others who are not 100% Indian, (though there may indeed be some, seeing as how the Cherokee have disenrolled so many black members) if only because we see all too often, that this demand for perceived authenticity is equally practiced by the white population.
Meantime, I’m still curious to know if Oprah gave any reasons for this. Not THAT curious, (like I said, I don’t happen to find Oprah a particularly informed reference for ANY books) but since you’ve mentioned it before, I’m wondering what YOU think her reasons were.
Report thisBy Hammo, November 28, 2007 at 7:40 am #
Oprah has been in the news quite a bit lately regarding:
1) the scandal at her school for girls in Africa,
2) her implied endorsement of the plastic surgeon who was on her show and was involved in the case of the death Kanye West’s mother and
3) her decision to pull a well-known book from her book list.
Will her endorsement of Obama help him or hurt him? It does not seem entirely clear.
The news involving her decision to remove the book THE EDUCATION OF LITTLE TREE from her book list seems to require further exploration by thoughtful people. For more information, see the article ...
Oprah bumps book Education of Little Tree from list; readers can explore many factors involved
AmericanChronicle.com
November 9, 2007
http://americanchronicle.com/articles/viewArticle.asp?articleID=42576
Report thisBy Al. Spencil, November 28, 2007 at 5:02 am #
(Unregistered commenter)
Oprah endorsing? And, being taken seriously. Don’t know if I should laugh or cry.
Report thisBy cyrena, November 28, 2007 at 4:56 am #
Ah Geeze,
Id put off reading this, for the very reasons that I put off reading it I was afraid of something like this. Id be one of the ones who might have at some point responded to this poll by saying that Oprahs endorsement would PREVENT me from voting for him.
Fortunately, Im beyond that, and perfectly capable of making up my own mind. Still, I cant help but wonder if Oprahs endorsement cant hurt more than help. BUT, based on Oprahs audience, I suspect that at the end of the day, it will probably help him more than hinder him, and I also suspect that hes figured that out too. Then again, Im not sure how easy it would have been to dissuade her from joining him on the trail. And, she did put together that fund raiser for him. No small thing.
So, this is the kind of thing that one puts up with in the environment of political campaigning. Nobody said it was easy, so better him than me. I just dont think I could have made that kind of sacrifice, (having Oprah as an endorsement) but maybe thats the selfishness of pride.
Meantime yep, shes a fraud, especially with all of the spiritual stuff. I dont like her, and shes responsible for a huge dumbing down of the population. BUT, Obama speaks for himself, and so we can hope that whomever was going to support him ANYWAY, will not be disenchanted by the affiliation with Oprah.
Report thisBy altara, November 27, 2007 at 4:50 pm #
(Unregistered commenter)
This will be a big plus for Obama, adding to his increasing support among women. I’m sure that Oprah will do well in her role supporting and campaigning for Obama.
She’ll do even better if she gives a car to each prospective caucus voter in Iowa.
homer http://www.altara.blogspot.com
Report thisBy P. T., November 27, 2007 at 4:31 pm #
Tolstoy, though, is perhaps the greatest novelist of all time.
And remember: Anna commits suicide by jumping in front of a train, at the end.
Hey, let’s see what Oprah can do with War and Peace.
Report thisBy SamSnedegar, November 27, 2007 at 2:37 pm #
Billis is exactly right. The ones who bought Anna will also buy Obama, but they don’t vote in the first place, and none of them read more than three or four pages of Anna.
If Winfrey could get them to the polls, I wouldn’t care if she was promoting another idiot worse than the one we now have in office, but Americans would rather talk to pollsters on the phone than go to the polls and actually vote, so even if the mullets all follow along with Oprah’s choice, we still will never get an honest person into the white house.
I wonder if Oprah has read Madame Bovary? Or Lady Chatterly’s Lover? Or more recently published was The Bridges of Madison County. If children enjoyed their childhood as much as we adults do our adultery, everyone would be happy all the time and not care who was president or how stupid he was or how black he wasn’t.
Report thisBy Margaret from Portland Oregon, November 27, 2007 at 2:31 pm #
(Unregistered commenter)
I don’t need an endorsement to vote for the best person and both Clinton and Obama would make a good president, the only difference is that Obama is half black and a newcomer and Hillary is a woman with name recognation which is good because she is well known in New York, but New York is not the world though most New Yorkers would think that they are the best and brighest people on the univerise.
Now Obama did not say that being in the east made him well qualified because he was just a child, but it certainly gave him a lot of insight as well as his stepfather and well educated mother.
Also working on the side of Chicago that most people would not go says plenty about having a lot of heart, Oparah did not make decisions for me, she is a smart woman but I wonder why she can cry so easily for a woman who seems so tough, but that is another story.
Personally I like both Oparah and Obama, but the best person will win and even if not the best person anyone is certainly that G.W.B.
In fact any Democrat is better than the cliff that the Republicians have taken this country to.
Report thisBy Edward S. Lounello, November 27, 2007 at 1:17 pm #
(Unregistered commenter)
Oprah is a fraud. She’s no different than those evangelical preachers who steal money from the ignorant.
Report thisShe’s part of the problem, not part of the solution. Obama represents the corporate elite just like Hillary. John Edwards is the only one speaking for the common everyday american. The others are just fascists and thieves.
By anonymous, November 27, 2007 at 12:06 pm #
(Unregistered commenter)
Pat Robertson’s for Rudy and Oprah’s for Barack
and, this is supposed to mean nothing?
THAT would be stupid!
Report thisBy Marjorie L. Swanson, November 27, 2007 at 10:14 am #
23% of Democrats said they would vote for Obama based on Oprah Winfrey’s endorsement? Just goes to prove that there are as many stupid Democrats as there are stupid Republicans. Anyone that bases their vote on what some damn celebrity says is a fool. Can no one in this country think for themselves anymore?
Report thisBy thomas billis, November 27, 2007 at 4:54 am #
(Unregistered commenter)
You are a bigger idiot than Oprah.I can see the “The Oprah Effect"has already turned you into half an idiot.It is exacly what is wrong with American politics that an Oprah type with all that spiritual crap see spouts could conceivably have some effect on the outcome of an election.Maybe she should just tell Obama about the “The Secret"and he can just will his way the Presidency.Just the stuff you are talking about here is why we have a chimp in the White House now.by the way 99% of the people who need Oprah to decide on what to read are using Anna Karenina as a doorstop.
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