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Murdoch May Be What’s Best for Wall Street JournalPosted on Jul 24, 2007Everybody knows the newspaper business is facing, shall we say, a few challenges. Make that a few calamities—sliding circulation, anemic advertising, the rise of the Internet and the reluctance of Web surfers to attach monetary value to our deathless prose. So when a billionaire mogul with ink in his veins wants to purchase one of the nation’s finest (and most perilously challenged) newspapers, bidding two-thirds more than Wall Street says the paper is worth, you’d think the whole industry would be delirious with joy. But you’d be wrong. Rupert Murdoch tries to buy The Wall Street Journal, and the reaction is as if Lord Voldemort had made an above-market offer for Hogwarts. This week, members of the Bancroft clan who hold a controlling stake in Dow Jones, the Journal’s parent company, are deciding whether to accept Murdoch’s money. It’s a tough call, but I can tell them with confidence what not to do: The surest way to destroy the great newspaper their family has owned for more than a century would be to seek out some other billionaire, a “white knight” on a valiant steed, to buy the paper instead. If they’re going to sell, they almost certainly should sell to Murdoch. There are two big problems with the “last-minute savior” scenario. One is that supermarket moguls, entertainment moguls and all other moguls differ from newspaper moguls in one important regard: They don’t know anything about running newspapers. Whatever you think about Murdoch, there’s no denying that he knows, and loves, the newspaper business. The other problem is that the Journal is worth more money to Murdoch than it is to just about anyone else, because the paper’s resources and reputation could greatly enhance his plan for a business-oriented cable network to compete with CNBC—and also, let’s face it, because owning the Journal would feed his ego. Some random white-knight billionaire would also enjoy the ego boost, but would see matching Murdoch’s generous $5-billion offer as such an overpayment that he or she would immediately begin cutting costs. The Journal’s talented staff would almost certainly face buyouts and layoffs, and the paper would suffer. Advertisement It’s natural that the Bancrofts would be reluctant to sell the company after being such honorable stewards all these years. The family’s policy of never interfering with the Journal’s news or editorial pages has been truly exemplary. The Bancrofts allowed the Journal to become and remain one of the greatest newspapers in the world. And it’s natural that they would be especially reluctant to sell to Voldemort, I mean Murdoch, who is a very different breed of newspaper owner. He comes out of the rough-and-tumble tabloid tradition—one of his London tabloids, the Sun, features scantily clad “Page 3 girls.” By all reports, he considers late-night meddling phone calls to his editors an owner’s natural right. And his Fox News network doesn’t live up to its promise of being “fair and balanced.” Most worrisome of all, critics make a compelling case that Murdoch has subordinated journalistic principles to his business imperatives, especially in dealing with China’s authoritarian leadership. Murdoch bristles at this allegation, but has a long way to go to disprove it. But Murdoch has agreed to a formal arrangement designed to protect the Journal’s editorial independence. Is this an ironclad guarantee? Hardly. My friend Harold Evans, who once edited The Times of London under Murdoch’s ownership, wrote in a critical book that “Murdoch issued promises as prudently as the Weimar Republic issued marks.” All of which means that in an ideal world, the Bancrofts wouldn’t let Murdoch within a mile of the Journal. But this is hardly an ideal world, as far as the newspaper business is concerned. I’m not one of the doomsayers who see The End of Newspapers As We Know Them lurking around the next corner, but it doesn’t take a genius to see that our industry is in the midst of some of that good old “creative destruction” that the Journal’s editorial page regularly praises as the engine of capitalism. Whatever else Rupert Murdoch is, he’s not stupid. His tabloids may titillate, but The Times is still a great newspaper. He’s an innovator, even if some people don’t care for some of his innovations. And in Britain, he has just spent more than $1 billion on—get this—new printing presses. I don’t see any realistic choice for the Bancrofts but to take the leap. Eugene Robinson’s e-mail address is eugenerobinson(at symbol)washpost.com. © 2007, Washington Post Writers Group
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By ardee, July 25, 2007 at 7:13 pm #
All this rumination by Bancroft family is nothing but cheap drama. They want the money and have decided to sell it. So , just let it be done with.
Kevin9 et al
To be fair the Bankroft family is torn about selling the paper. It is the rest of the stock holders that want the windfall profit the sale will bring them. The revenues there have been flat for years.
Under a unique arrangement the family’s holdings vote three times the holdings of all the rest so they will decide ultimately whether Murdoch gets the paper, they are mostly against the sale supposedly but are under great pressure to sell…..Personally I hope they keep the bastard out.
Report thisBy kevin99999, July 25, 2007 at 2:39 pm #
(Unregistered commenter)
Sorry, I don’t buy any of the arguments presented in this post. This post’s first argument is that “Whatever you think about Murdoch, theres no denying that he knows, and loves, the newspaper business.” What is the “newspaper business”? Is using the paper for its own political agenda is part of newspaper business? If the answer is yes, then I agree Murdoch knows the newspaper more than anyone else.
Its second argument is “Murdoch, on the other hand, says he wants to beef up the papers coverage of politics and governmentsomething friends of mine in the Journals Washington bureau have wanted for years.”
What does this mean given the fact Murdoch has never practiced the art of journalism but rather has used his empire for right wing corporate propaganda. Is it good for the public that Murdoch wants to beef up the paper’s coverage and saturate the market with propaganda, pretty much like FOX Network?
All this rumination by Bancroft family is nothing but cheap drama. They want the money and have decided to sell it. So , just let it be done with.
Report thisBy ardee, July 25, 2007 at 8:46 am #
How disappointing to read Mr. Robinson’s rather shallow understanding of the meaning of a “free press”. Perhaps he will be truly happy when all media is under the umbrella of one agendised and politiczed ownership but the rest of us may rue that day.
Report thisBy jbart, July 24, 2007 at 11:03 pm #
(Unregistered commenter)
This is just another example of the corporations attempting to control the perception(s) of the American public. And, because of money, they’re accomplishing that goal. What ever happenned to the policy agaist “foriegn” ownership of our media and defense-related industries? What happened? Money. Yeah, money “trumps” law. WE “disgusts” me. It is WE that allows it, and WE who should be ashamed. There is no one else to blame but, WE. WE need to look in the mirror, understand what is right(and what we allowed) and change it back to the right direction. To say I’m disgusted with “WE” would be an understatement. Sickened is a better term to describe our “collective” behavour, and recent voting history. The good news, and there really IS good news, is that we can fix what we broke. We need to use our vote, the same vehicle that got us into this mess, to get out of the wrongness that permeates our society. Vote the right way next time. Vote for those committed to change.
Report thisBy Marjorie L. Swanson, July 24, 2007 at 8:29 pm #
Rupert Murdoch leaves a stench on everything he touches. But since everything and everyone in this country is for sale why not let him have the journal. The family playing coy is scarcely believable and dishonesty and hype is what the press is about anyway.
Report thisBy cyrena, July 24, 2007 at 7:34 pm #
#89133 by THOMAS BILLIS on 7/24 at 10:13 am
Thomas, You hit the nail on the head with this one, and I hope Eugene is reading.
I understand the power of money but if you are wondering why newspaper readership is down it is the lack of objective reporting and Rupert Murdoch is just speeding up the demise.I could point out the piss poor reporting done in the leadup to war. Do you think Murdoch will improve that situation?Do you have any idea how many newspaper readers such as myself read foreign newspapers to find out what is going on in America?My last supposition to you is would it be better to have a white knight who cuts back on resources or Murdoch expanding so he can spew forth propaganda?
The thing is, he probably really DOESNT have any idea, of how many readers have come to rely on foreign publications to find out whats going on in America. I have reflected on the irony of that for many years, even as I continue to direct others toward those foreign publications, so that THEY TOO, can find out what they need to know.
So, the outcome here, will be a much whittled down readership, to where the Wall Street Journal becomes just another tabloid. Non Credo was also correct in pointing out that while under its current ownership, the editorial and news pages of the WSJ dont always agree. Ive discovered that with other MSM publications that I do continue to read and appreciate, such as the New York Times. Needless-to-say, there are more than a few journalists, (including Michael Gordon, their ME bureau chief) who are little more than shills operating under Cabal instructions, though they might actually believe some of what they write.
However, to ignore the entire publication, (just because of them) would mean missing other very good news and journalism. So, on some of these publications, we can manage to hang in there, and sort through the propaganda for the real thing. Still, the overall readership of so many US publications and the MSM cable networks like CNBC or even the Washington Post, has drastically declined.
So, that entire industry and 4th estate is drastically in need of revision, (which is obviously occurring, whether the participants of the old branch realize it or not). And, with Murdoch taking over this one, the only winners might be the Bancroft Family, since they would be getting far much more than the paper is currently worth. For the employees of that paper, (which is the position from which Eugene is speaking) they will still become marginalized and less significant. Shall we call it downsized?
With all of those extra printing presses, Mr. Murdock needs even fewer columnists and editors to put out propaganda. Just a few writers are all he needs, and the machines will do the rest.
Meantime, we’ll just have to keep seaching independant or foreign publications for our news.
Report thisBy PatrickHenry, July 24, 2007 at 7:06 pm #
TV stations buy newspapers who buy radio who buy movie studios who buy magazines, somewhere in that order.
Time for anti-trust actions by our congress.
There use to be over 50 independent radio, TV and newspaper businesses’ each verifiying the veracity of each others “news”. Now it’s info-tainment, where various news is stifled and others embellished.
Now with only 6 major “sayanim” conglomerates, Murdoch being one, that are complict in steering the media and the news that’s being reported, the question arises, who gets the spotlight for the moment, Britney or Iraq?
This is the same media who reports the candidate polls and provides coverage for Kucinich, Paul, Gravel and Nader.
Report thisBy IndyMedia, July 24, 2007 at 3:36 pm #
(Unregistered commenter)
Your piece totally leaves out the issue of consolidation of the media. How can one argue that more gobbling up of newspapers is a good thing? Ooops, you work for the Post, and I forgot that consolidation is good thing for business, and therefore, must be good for everything else. All hail the vaunted invisible hand!
Report thisBy THOMAS BILLIS, July 24, 2007 at 2:13 pm #
(Unregistered commenter)
Mr Robinson I guess you have decided to keep your options often so you maybe you can a job with the Journal.It may be inevitable that Murdoch will end up with the Wall Street Journal. You poo poo those late night calls as owners prerogative but what you miss is the end of objective journalism in this country.I understand the power of money but if you are wondering why newspaper readership is down it is the lack of objective reporting and Rupert Murdoch is just speeding up the demise.I could point out the piss poor reporting done in the leadup to war. Do you think Murdoch will improve that situation?Do you have any idea how many newspaper readers such as myself read foreign newspapers to find out what is going on in America?My last supposition to you is would it be better to have a white knight who cuts back on resources or Murdoch expanding so he can spew forth propaganda?
Report thisBy GodSend, July 24, 2007 at 1:22 pm #
I suppose that we can anticipate seeing scantily clad young boys in the centerfold of a Murdoch-owned WSJ - to cater to the tastes of the world’s movers-and-shakers audience
Of course, Bush never reads a newspaper but he can look at the pictures. The subscription rolls are likely to burst from new Catholic priest readers (make that lookers)
Report thisBy rage, July 24, 2007 at 1:07 pm #
(Unregistered commenter)
The WSJ is headed to the same tabloid hell Murdock sends all his media outlets upon acquisition. I hope the Bancrofts have gotten out the memo reiterating the right wing mantra and imperial conservative talking points that will be mandated to appear in EVERY story published, once Murdock takes over. As it is, three quarters of the regular staff is either about to walk or be canned for not falling in line with the right-sided propaganda for which Murdock owned properties is known for maintaining. The Dow is done, and the WSJ is finished. Just ask anyone who once worked at FOX Noise back before Murdock’s corporate raid, when it was still a half-way respectable source of responsible journalism.
Report thisBy kelt65, July 24, 2007 at 12:27 pm #
I don’t care. Let him have it, it will remove the false veneer of respectability from WSJ that it has never deserved.
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