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Death by Fuchsia and TealPosted on Feb 19, 2007By Marie Cocco WASHINGTON—It turned up in the news just as the blooms on Valentine’s Day flowers were drooping down—an ornate image with hints of Victorian romance in the swirls of buds and stems that embraced the objects of desire: Camel cigarette packs. “Light & luscious,” the magazine advertisement for R.J. Reynolds’ new version of Camels declares. These are odd and outright deceptive words to describe a noxious blend of carcinogens that not only cause disease and death but stink when lit. Still, Reynolds is pushing its new woman-friendly Camel product as if it were as enticing as a whiff of Chanel perfume: Camel No. 9, it’s called. Its package is black, and trimmed in “fuchsia” and “teal,” the company’s chosen words for its version of pink and blue. This is your killer habit on Kate Spade. Big Tobacco has never been subtle about marketing cigarettes to women. It has exploited women’s concerns about their weight ("Reach for a Lucky instead of a sweet,” it urged in the 1920s) and sought to capitalize on their newfound sense of emancipation ("You’ve come a long way, baby,” it declared in the late 1960s). Secret industry documents unearthed in the 1998 settlement of state lawsuits against major tobacco companies revealed that women smokers don’t necessarily want to quit, “yet they are guilt-ridden with concerns for their families if smoking should badly damage their own health,” according to a Philip Morris Co. memo cited by researchers at the Harvard School of Public Health. Hence, “light” and “low-tar” cigarettes are aggressively marketed to women, though they are just as likely to make you sick as regular blends. Indeed, so deceptive is the use of the word light to promote cigarettes that U.S. District Judge Gladys Kessler, ruling in the huge racketeering lawsuit the Justice Department won against the industry last year, ordered that tobacco companies stop using in their marketing terms including light, ultra light, mild and natural. The industry’s response? “There is a stay on what her findings were,” Craig Fishel, communications manager for R.J. Reynolds, told me in an interview. “There’s nothing new in the universe of tobacco companies,” says Ellen Vargyas, general counsel of the American Legacy Foundation, an anti-smoking organization funded with money the industry was forced to pay in settling the state lawsuits. Ah, but there is something new on Capitol Hill—Democratic control of both houses of Congress. As it happens, just as Camel No. 9 is hitting the stores, lawmakers in both parties are at last poised to hit back. They are reintroducing measures to have the Food and Drug Administration regulate the industry—legislation that would explicitly give the FDA the power to stop tobacco company marketing practices that target children and mislead the public. The measure has passed the Senate twice before, only to be blocked in the House when that chamber was controlled by Republicans. Now Reps. Henry Waxman, D-Calif., and Tom Davis, R-Va., already have 98 co-sponsors, and House hearings (there were none on tobacco regulation during the 12 years of Republican control) are expected next month. Attributes of the Camel No. 9 marketing scheme that might run afoul of such future regulation are its use of the word light and its reliance on advertising in women’s magazines such as Glamour, which often is read by teenage girls. “Companies can say it is for adult women, but look at the pink and look at the use of the word light,” said a senior House aide who works on tobacco issues. R.J. Reynolds insists that everything about Camel No. 9 is not only perfectly legal but perfect for women: The brand “better represents their taste preference and style,” to use Fishel’s words. Legal, perhaps. But morally indefensible. Lung cancer is the leading cause of cancer deaths among women, surpassing deaths from breast cancer and gynecological cancers. Some research suggests that the presence of estrogen may have a role in triggering lung-cancer tumors. Would society support corporate interests whose products deliberately—and deceptively—urged women to give themselves breast cancer? No one buys that bit of nonsense. Yet according to The New York Times, Wall Street is cheering as innovative marketing the campaign to sell Camel No. 9. Anything is possible, I suppose, if you believe that death is more attractive when accessorized in fuchsia and teal. Marie Cocco’s e-mail address is mariecocco(at symbol)washpost.com. Copyright 2007, Washington Post Writers Group Previous item: Keep GOP Feet to the Fire Next item: Danny Goldberg on Antiwar Artistry Elsewhere: . CommentsAre you a Truthdig member yet? Login now, or register with Truthdig. Add Your Comment |
By cheap cigarettes, June 2 at 4:40 am #
I must be frankly and say, that ones I swallowed the bait of that marketing trick. I bough an excellent fuchsia pack of slim cigarettes with some silver patterns. OMG! The design was as remarkable as disgusting tobacco was inside the pack. Nevertheless I do like to hold in my hand a stylish pack of cigarettes.
signature: “I like to drink coffee before bed. I dream faster.” (c) Steven Wright: Coffee and cigarettes
Report thisBy Polly Ester, February 26, 2007 at 3:55 pm #
(Unregistered commenter)
WykydRed,
That was quite a rant—your “blog rage,” measures at 8.5 according to the Richter Scale how did a discussion about women and smoking morph into a rant about women, Cervical Cancer and vaccines—-no doubt you despise the corrupt pharmaceutical companies—-so what, everyone abhors those corporate crooks and the strength of their political lobbyists—-your off topic, we’re not discussing untested vaccines.
Besides being off topic, your comments are mean-spirited; bitchy and illogical—-you respond to Rosemary’s comments about her husbands emphysema by saying: “And no one whines about the consequences except the snotty high and mighty whose husbands can’t breathe right anymore.”
Did you swallow the entire bottle of A-HOLE PILLS—-I hope you didn’t, because those pills haven’t been tested and the side effects are quite distressing. The symptoms of consuming too many A-Hole pills, are that you permanently become a nasty scumbag who can never achieve an orgasm and, so in other words, you become a jerk-off who is perpetually frustrated.
Report thisBy WykydRed, February 25, 2007 at 4:50 pm #
(Unregistered commenter)
When did it become everyone else’s “right” in America to dictate to all citizens how they should behave, eat, or anything else? The Superior American strikes again! The utter snobbery and self-righteousness of the indignant allows their personal demons to fly free. Can’t use the “N word” anymore? Can’t deny someone a job or a house or a car because you don’t like their color or the ways you think they live? Can’t tell people they can’t come in to your business or use the same fountain you do? Well hell, we need someone to treat like garbage or we can’t deal with life!
Solution: Pick on smokers.
It’s easy. Even when towns vote 90% to NOT employ all the non-smoking dictates of a few, screw it. Pass em anyway! That’ll let these filthy people know they are unwelcome in our society. And just to prove it, we’ll fire them if they smoke. We’ll refuse to hire them if they smoke. And when they have to rob and steal and probably kill to feed their families, why we’ll just point out how bad cigarettes are for you and inject them all when they’re caught trying to survive in a society that clearly doesn’t want “their kind” around.
Just so you know, there is a warning on gas pumps. About carcinogenics in the fumes. When you fill your car up, you’re exposing your children to about a million times the carcinogenics in a cigarette. Smog causes more cancer than any amount of smoking. You’re killing your kids and yourselves and you want a “murder” to point at, other than you.
Life kills. Cancer happens all the time. Smoking is bad for you, but NOT as bad as “Truth.org” claims. They have an agenda. And no one whines about the consequences except the snotty high and mighty whose husbands can’t breathe right anymore.
And no one notices they have voluntarily handed over how people live in society to a government. Now they’re going to stop you from dying by banning trans fats. And alcohol. And ....
But the government will never ban new drugs hitting the market without due and proper testing, will it? Everyone’s rushing to get their girls innoculated against cervical cancer because the drug is new, new, new and politicians getting paid to pass laws enforcing the use of it are behind it and gosh, politicians are the best to tell us how to take care of our health!
When your daughters die of cancer by the hundreds of thousands and even millions per year because this “vaccine” has NOT been appropriately tested, where will the snotty run? Straight to lawyers to sue the makers of this drug. Politicians cannot be sued, impeached or jailed for demanding people follow their demands for personal health. They don’t even get barred from running for office again. No people, when your girls die gasping for air in a hospital bed with tubes up every open orifice, IT’S YOUR FAULT THEY’RE DYING.
Did you get that? YOUR FAULT. For unthinking subservience. No one else’s. So don’t whine to the rest of us.
As long as people get snotty about smoking, most of us WILL smoke. Just to piss you and your high horse off.
Report thisBy Eleanore Kjellberg, February 22, 2007 at 4:29 pm #
(Unregistered commenter)
“I’ve a mother who smoked through all three of her pregnancies in the 1950s, and who by now has smoked for over 60 years. There is no sign of lung cancer, though she is past life expectancy for women, now almost 80”
CJ,
We’re happy for your mother and it’s wonderful that she is healthy and looks great at 80, maybe Phillip Morris can use her in a tobacco ad showing the good effects of smoking—-unfortunately, her situation is atypical.
National surveys show that teenage smoking, especially among whites, is on the rise, with the biggest increase being among high school seniors. More than 3,000 young persons start smoking each day. Current predictions are that, in the United States, more than 5 million of today’s young smokers will go on to die of a tobacco-related illness.
Teen girls are most susceptible, cultural anxiety over weight, and a compulsion to be thin, increases the chance that girls will begin smoking to subdue their appetites.
C.J., no one is saying that cigarettes should be illegal, because we all know what a useless enterprise that would be, similar to our ineffectual “war on drugs,” which has morphed into a billion dollar business for a few gangsters, while only the pathetic “minority user” is incarcerated.
What is distressing about Maria’s story was that women are targeted as a property to exploit, some clever marketer knows that teen smoking among girls is on the rise, and wants to make the most of this phenomena—-business as
Report thisusual-—money again trumps morals, ethics, and social responsibility.
By IM, February 22, 2007 at 2:57 pm #
(Unregistered commenter)
Re: leading cause of death among women.
Report thisI think you’ll find you were misquoting the article. Lung cancer is the leading cause of CANCER death.
By K Allen, February 21, 2007 at 6:50 pm #
(Unregistered commenter)
Nicotine - the first thing this addictive nerve poison takes from its young victim is their freedom of choice. Only when the non-addicted public views nicotine as it does less toxic substances such as arsnic and strictnine will things ever change. This drug remains legal because its purveyors have the best lobbyists, lawyers and politicians money can buy. All of the health warnings by the government and others are used as a defense in court by the nicotine companies as the reason they should not be held liable for the lives they ruin. In fact, once the teenager becomes addicted (yes, fortunately for the companies, there will always be a few exceptions)all the warnings become meaningless. They are addicting our children to this poison and then blaming them as adults for the damage caused by their addiction. Brilliant! Their ad campaigns expound on “smokers’ rights” when in fact the victim’s right to a free choice each day about whether or not to injest this nerve poison is the very right they took away from them in the begining.
The media is a co-conspirator because it never runs stories about nicotine as an addictive nerve poison. Instead it uses vanilla words like “smoking”, a preferred term by the industry, and “tobacco” which sounds like a benign agricultural product.
The purveyors of this poison kill more Americans every three days than the people who flew the planes on 9-11 but we call the people on the planes ‘terrorist”.
Report thisBy Not again! Anyone gotta a light? CJ, February 21, 2007 at 5:19 pm #
(Unregistered commenter)
Cocco strikes again, and I don’t mean a match, which would have been a better idea. More nitwittery from Marie. This is where I become a Libertarian--for a just few minutes. First, what Borat and Dennis D said. I assume women are intelligent beings, though evidently Marie doesn’t assume as much. She seems to regard women as hopelessly, childishly subject to advertising, such that if a company produced (legally, as cigarettes are produced), say, heroin, women would become heroin addicts were the company to claim use of the product resulted in a state of bliss while at the same time reducing ones desire to consume food!
And yes, yes, there’s that word again, “light.” As though there’s yet a person on the planet who doesn’t know that smoking might contribute (but often enough doesn’t) to the onset of lung cancer. Which is to say, smoking “causes” no such thing, since to “cause” is generally understood to mean, not sometimes, but in every case: If a 10-ton rock is dropped on my person, it will “cause” my demise—every time, not one out of ten times, not nine out of ten times, but EVERY time, barring the utterly freakish one in 10 billion times it might not.
(I’ve a mother who smoked through all three of her pregnancies in the 1950s, and who by now has smoked for over 60 years. There is no sign of lung cancer, though she is past life expectancy for women, now almost 80. So much for “cause.” Oh, and she looks not a wit older than any in her non-smoking age cohort. She looks a lot better than a whole lot of ‘em, in fact.)
Anti-smoking crusades have themselves become big businesses over the years, as have the American Cancer Society and the American Heart Association. (We see no articles on that big business.) Aside from being subject to redundant legal restrictions— usually proposed and rendered into law by many of the same (liberals) who otherwise regard their bodies as belonging to themselves—smokers are taxed such that were gasoline similarly taxed all would be paying $10 or $15 per gallon, especially here in the state of California, where the money raised in taxing cigarettes goes most everywhere EXCEPT where it was supposed to go. Needless to say, gasoline is not so taxed, though enough smog remains in LA that it has been determined that average (AVERAGE) lung-capacity of children growing up in LA is 15% less than that of children growing up elsewhere.
Ms. Cocco engages in typical patrimony—toward women, on this occasion. The same patronizing attitude is revealed in unfair taxation that prevents members of the lower classes (who, as all know, are also too stupid to know what’s good for them) from smoking, while fat cats who pass laws continue to enjoy after-dinner Cohibas. Real ones direct from Havana.
The vast majority of smokers have no problem with legal restrictions regarding where/when they can light up, namely in places and at times non-smokers would rather not be forced to inhale. But when idiotic crusaders and lawmakers start telling smokers they can’t smoke outdoors, say, at the beach, argument goes from the sublime to the ridiculous, though real motives are revealed in the process. Some lawmakers have proposed that smokers be prohibited from smoking in their own cars. Sanctimonious liberals, like Cocco appears to be, insist on protecting people from themselves, when it’s the rest of us who need protection from them. What lawmakers never propose is making smoking illegal. No money in doing that.
No doubt, Congress, in its obviously infinite wisdom, will continue to concern itself with the miniscule while the monumental goes unaddressed.
Note: Cocco is flat wrong in her claim that lung cancer is the leading cause of death among women. The leading cause of death among women is heart disease, not that it matters, since the anti-smoking fascists would also claim that heart disease, along with practically every other physical illness, is “caused” by smoking.
Report thisBy Bert, February 21, 2007 at 4:57 pm #
(Unregistered commenter)
I smoke, and I have this to say: We all die. Eventually. ‘Health insurance’ is a scam, because you can’t ever get ‘full coverage’ AKA a replacement body. You get what you were given at birth, and when you finally put enough miles and hours on it to cause it to fall apart, or do something like smoke tobacco cigarettes that is widely acknowledged to be a ‘poor health choice’ or however you’d like to euphemistically express that, anyway, when your time comes, your time comes, and that’s when it sure would be nice to know that a legion of doctors and half the healthcare industry that would very much like to profit from your demise, would instead just let you expire peacefully and painlessly and expeditiously. In my home state, there’s something called ‘death with dignity’, an act intended to allow terminal patients to do just exactly that, make a graceful exit when their time comes.
This particular issue has been around for decades, and people keep stinging the tobacco industry, rather than doing anything substantial
to put a permanent halt to the mass production of prefabricated cigarettes. I say this: Raise the difficulty level of smoking, go back to ‘lucky luke’ times, before there were cigarette factories. As with firearms, the tobacco realm
has become overly popularized and streamlined for maxiumum profit through the process of mass production of ready-to-use prefabricated products. Instead of figuring out how to bleed the tobacco industry for another 10 billion, make it a damn sight more difficult to smoke. Sell tobacco and papers in tins only and pipes, and get rid of the cartons off the shelves. Those who enjoy smoking will then either learn how to roll their own, or quickly recruit a friend to help them with the task, or stop the practice altogether.
for more information, look at:
http://en.wikipedia.org/wiki/Smoking_pipe_(to bacco)
http://en.wikipedia.org/wiki/Cigarettes
http://egov.oregon.gov/DHS/ph/pas/faqs.shtml
Stuff THAT in your pipe and smoke it! LOL
Report thisBy Wayne Smyer, February 21, 2007 at 7:55 am #
(Unregistered commenter)
Wey Marie! How about the up-date on the Gus Boulis murder case! Keywords: Anthony “Big Tony” Moscatiello , Sun-Cruz Casino Ships.
Report thisBy Someone I know, February 21, 2007 at 7:43 am #
(Unregistered commenter)
Someone I know quit smoking again. This time it cost $170 at a private hypnotist. The person still has fleeting temptations but not 24/7 cravings. So far the quitting has lasted 7 months. They think it will last a long, long time or until they need to return for another hypnosis session.
Report thisThis person used to quit all the time for periods from one year to five years. They always went back for equal amounts of years.
Recently it was not possible to quit at will because the cigarette companies have added additional nicotine.
The search to find commercial help was pretty disheartening. The commercial smoke quitting places such as laser centers and hypnosis franchises are crafty. It makes doing business with them unattractive. They will not tell you the price on the phone nor the net. They really do not answer the phone at all. By the time they return your call or email you could have died from smoke related illnesses or burned down your house a thousand times. They will not answer your questions on the phone. You must make an appointment to find out how many sessions it takes and how much the sessions cost.
My friend found a private hypnotist close to Rush Street in Chicago. He spent $170 as if he were gambling. How lucky is that? It worked.
He no longer has to stand out in the rain, snow, freezing/heat to smoke. He has more money to have more fun.
If you cannot quit smoking and want to do so, get some help for yourself. There are times when you have to be an individual even if you are the govenment as well. (The government for the people, by the people, and of the people.)
By Borat, February 21, 2007 at 6:54 am #
(Unregistered commenter)
I have a solution: don’t smoke. It’s bad for you, it causes cancer and host of other ailments. It’s addictive. Now if you want to talk about why selling cigarettes is legal, but marijiuana is not, that’s a different story.
Report thisBy Dennis D, February 20, 2007 at 7:50 pm #
(Unregistered commenter)
Guess what - you can’t legislate morality or common sense. This isn’t the pre 1960’s when there was no information available about the consequences of smoking. For those who haven’t learned from the mistakes of others there isn’t much left to be said.
Report thisBy Terry Sloth, February 20, 2007 at 4:46 pm #
(Unregistered commenter)
Just thought you should know:
Report this“The Supreme Court threw out a $79.5 million punitive damages award to a smoker’s widow Tuesday, a boon to businesses seeking stricter limits on big-dollar jury verdicts. The 5-4 ruling was a victory for Altria Group Inc.’s Philip Morris USA, which contested an Oregon Supreme Court decision upholding the verdict.
In the majority opinion written by Justice Stephen Breyer, the court said the verdict could not stand because the jury in the case was not instructed that it could punish Philip Morris only for the harm done to the plaintiff, not to other smokers whose cases were not before it. States must “provide assurances that juries are not asking the wrong question … seeking, not simply to determine reprehensibility, but also to punish for harm caused strangers,” Breyer said.”
http://www.outsidethebeltway.com/
By Rosemary Molloy, February 20, 2007 at 1:04 pm #
(Unregistered commenter)
Oh, but not everybody who smokes gets lung cancer. Some get emphysema like my husband. He can’t walk ten feet without stopping for 4 or 5 minutes to get his breath. He’s on oxygen 24/7 and it takes him 5 minutes to put on a tee-shirt because he CAN’T BREATHE. Eventually, he won’t be able to sit up and then he’ll die of suffocation. Want to know what emphysema is like? Take a deep breath--now hold it, don’t exhale, then try to take another deep breath. It’s interesting because you feel as if you’re drowning. Of course, selling cigarettes is legal, so who am I to complain?
Report thisBy Diana Recouvreur, February 20, 2007 at 12:14 pm #
(Unregistered commenter)
Comment directed at “Christopher Robin,” #54460, who stated: “This is like working on the leaky plumbing while your house is burning. What’s next horizon for the Democratic party? fast food?”
Advertisements have more impact than you would think. Human beings are bombarded by an onslaught of ads everywhere they go, whether in the medium of billboards, radio, television, or print. It is one of the most ubiquitous influences in the lives of people in industrialized nations. No matter how much a person attempts to ignore these ads, they make a difference. They say something to the subconscious, hint at social-acceptance, prod at personal confidence, and ultimately drive the billion dollar industries that spend enormous amounts of money for these ads because they know how powerful they are.
Ad companies are employed by people whose professional lives revolve around getting into the consumers’ heads, play with emotions, make them feel less substantial as human beings unless they use or own their product. They will do anything, use any marketing ploy, to get their results. A lot of these campaigns result in great yields for the companies.
It’s fixing a broken pipe in a house that is flooding. Fixing big problems require starting at the bottom. The little things make a difference.
Next, fast food? I’m on board if approached and executed correctly. Cheap, greasy food is often times the easiest solution for working families whose busy schedules leave little energy or time to prepare a healthy meal at home. Working families built this country, and continue to drive its economy and well-being. If the fast food does not automatically mean fat food, then perhaps they would be worth targeting.
Report thisBy Eleanore Kjellberg, February 20, 2007 at 8:30 am #
(Unregistered commenter)
For all those women who take pride in their appearance, and use lotions and potions to keep their skin just so, you might want to know, if you still happen to be smoking, that oxygen and blood flow is being restricted to your skin and especially your face each type you inhale.
In fact, forget the facelift, Botox, or skin peels; if you smoke there is a non-cosmetic procedure, which you very well could be subject to called peripheral endarterectomy.
This surgical procedure is used to remove plaque, from the walls of arteries other than those of the heart and brain. The plaque obstructs the flow of blood and oxygen to other parts of the body, most commonly the legs but also the arms, kidneys, or intestines.
The peripheral arteries most often treated with endarterectomy are those that supply the legs, especially the aortoiliac arteries in the pelvic area. Other arteries that may be treated with endarterectomy include the femoral arteries in the groin, the renal arteries that supply the kidneys, and the superior mesenteric arteries that supply the intestines.
So the next time, you delicately grasp a “ciggy” and think it is sophisticated and “so cool,” remember you’re allowing tobacco companies to profit by poisoning you.
Report thisBy KISS, February 20, 2007 at 6:42 am #
(Unregistered commenter)
I’m sure K street is an “Equal Opportunity” lobbyists campaigning for women’s right to die from lung cancer. Just which dimmos will vote for these rights will be interesting. Is anyone surprised at 12 years of no complaints by the repugs on the tobacco industry? I know, it’s a biz.
Report thisNow if we could only ban political adverising.....
By Christopher Robin, February 20, 2007 at 5:01 am #
(Unregistered commenter)
This is like working on the leaky plumbing while your house is burning.
Report thisWhat’s next horizon for the Democratic party? fast food?