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Reports

Jabari Asim: The N.Y. Times’ Unwitting Racism

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Posted on Aug 8, 2006

By Jabari Asim

WASHINGTON—You may not know Yvette Nicole Brown’s name, but it’s quite likely that you’ve seen her face. The actress has appeared in countless television commercials, sitcoms, dramatic episodes and feature films. She has cherubic cheekbones and a bright, winning smile. She’s also one of those performers who can do a lot with a little, making a brief line or two as meaningful as a long monologue.

Brown unwittingly played a supporting role in a recent New York Times article addressing the phenomenon of “sassy, overweight” black actresses in TV commercials. According to the article, some observers are troubled by the sight of these women, who are “200 pounds plus,” most of which is “pure attitude.” They are frequently cast in roles, the article said, “where their aggressiveness is a defining trait.” The pioneer in this regard is “the heavy black spokeswoman for Pine-Sol.”

Curiously, none of the black actresses discussed in the article was quoted. The story was accompanied by two photos, one of which showed Brown as a distressed airline passenger in a Dairy Queen commercial. I recognized her and decided to track her down.

“My agent called me at like 9 in the morning and said are you sitting down? The day started off bad,” Brown told me in recalling the morning the story appeared. She has worked in television commercials since 2001. In 2003 she broke into TV and movies. She’s a size 14, she said, and has never weighed 200 pounds. “I’m not just some chubby chick who makes faces in commercials,” she added.

Brown arrived in Los Angeles after graduating from the University of Akron. She’d had a taste of the bright lights before, having signed a singing contract with Motown while still a teen. After completing college, however, she decided to focus on acting. “I said I would try to be a commercial actor. I got a commercial agent, and praise God, the work started flowing in.” Appearances on shows such as “Curb Your Enthusiasm” and “Two and a Half Men” soon followed.

She said she’s not aware of producers specifically casting for a “heavy” or “sassy” black woman. “Most of the commercials that I book are not written for black people. At auditions I’m often the only black person in a sea of white people. I have been on sets before when a director says, ‘Can you make it more ethnic?’ I always say, ‘Can you demonstrate to me how you want it done?’ That usually ends it.’’

Brown disagreed strongly with the notion that performances such as hers perpetuate negative stereotypes. “I project strength without being threatening,” she said. In her view, she fits comfortably in the range of portrayals currently being seen. “I believe we’re blessed right now to see all types of black women in TV and commercials, everything from working women to college students. It’s the entire spectrum of our beauty.”

That spectrum includes Diane Amos, who has been Pine-Sol’s TV face for 13 years. She told me that people who see a link between her work and harmful images from the past are caught up in their own misconceptions. “Why does it have to be Aunt Jemima? Why can’t I be Etta James at home, or Ella Fitzgerald on her off time? Why do I have to be held up to what they’re still calling a stereotype?”

I asked her if black folks ever give her a hard time about her portrayal. “Not once,” she replied, “and I get recognized every day, everywhere I go. I have never heard a negative comment.”

Brown and Amos take strong exception to any suggestion that their appearances are a setback for African-Americans, and I heartily agree. If I wanted to find troubling images of black female performance, I’d turn first to hip-hop videos, which often feature young, barely clad women mindlessly gyrating while a crotch-fondling thug spits bad rhymes.

And I don’t get this “sass” thing either. Stubbornness, blunt expression and withering sarcasm are attributes of the collective American personality. Citizens from all levels of society dish out large quantities of sass, from the disgruntled burger-flipper at the corner drive-through to the leaders of the Western world. Take, for example, George W. Bush, who once challenged insurgents in Iraq to “bring it on.” Or Vice President Dick Cheney, who memorably brought vulgarity to the Senate floor.

That it becomes troublesome when black women “bring it on” is, well, troubling.

Jabari Asim’s e-mail address is asimj(at symbol)washpost.com.

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By Mad As Hell, August 10, 2006 at 11:55 am #
(Unregistered commenter)

Thanks MJ.
I’m a middle-aged low-melanin-type male, but I whole-heartedly agree that one main bastion of male abuse of women seems to be the “sub-par” hip-hop rappers.  The Christian Right seems in many areas to be just as demeaning of women.

The late Haile Selassie had a wonderful comment that he looked forward to the day when “the color of a man’s skin is of no more significance than the color of his eyes.”

But when you stop and think about it scientifically, ALL human beings are the same color, unless they are albinos.  Skin color is generated by the presence of melanin.  In response to excess UV, more melanin is produced and we get darker--tanning.  People with more melanin are darker, but all melanin is the same color.  So we all are the same color, just some of us are more of it and some of us are less of it.

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By MJ, August 10, 2006 at 5:17 am #
(Unregistered commenter)

I would have to agree with Mad As Hell.  I live in California and you can find plenty of fat and sassy white women here. I think times are changing and Hollywood is going to have to change with the times. I am more upset at seeing beautiful black women in Hip Hop videos, butts hanging out of shorts that are too short and being treated with distain by sub-par rappers. Black women have to say"enough is enough”, we have to appreciate ALL of our beauty, and try to live healtier lives, no matter if we are peaches and cream or dark mahagony.

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By Trisha Stone, August 10, 2006 at 2:36 am #
(Unregistered commenter)

First off, there is nothing wrong with being “fat, black and sassy.” What is wrong is that those traits become negative when used to create negative characters. I’ve seen worse in films like In Good Company where the only black actress (dark skinned, overweight), is cast in an unintelligent role. I understand how hard it is to get work. Halle Berry still gets the not ethnic enough or too ethnic response from directors. The fact is that those commercial actress are playing the stereotype and many black folks won’t say much about it because now its all about gettin’ paid. Why fight against racism when one can suck it up and create wealth for future generations.

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By Getty Israel, August 9, 2006 at 6:14 am #
(Unregistered commenter)

As a former model, struggling actress and journalist, I’ve seen two extreme depictions of black women in media: (1) the mulatto type who is as close to white as possible and is normally used for romantic roles and (2) the fat, angry, dark skinned woman who is depicted aggressively.  The lighter and thinner the black actress, the more docile her behavior and just the opposite applies to the heavier often darker black actress.  When was the first or last time you’ve seen a light skin black woman with long hair and Euro features depicted as agressive?

There is definitely a need for balance and by the way it would be nice to see a brown skin woman whose weight and height are proportionate and her hair is short and natural.

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By Nellie, August 8, 2006 at 5:51 pm #
(Unregistered commenter)

It wouldn’t be troubling if the same character didn’t appear over and over again. And over again. And over again. If we had a balanced portrayal of people of color, then seeing this character once in a while would be no biggie.

The problem is that whenever there is a prominent place for a black woman—or often the ONLY place for a black woman—in a script, it turns out to be this character.

Kinda limited thinking by the casting directors, no?

Unless it’s deliberate… Hmmnmm…

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By harald hardrada, August 8, 2006 at 1:32 pm #
(Unregistered commenter)

it’s mystifying why the nyt picks on the entertainment industry for showing black women who are big & beautiful—maybe it’s because we’re not supposed to notice that nearly all white women’s roles are typecast for thin women who look nothing like their everyday counterparts—i travel throughout our country & throughout the world: it’s plain as day that among developed countries, america’s white women are shorter & fatter than women anywhere else—medical research confirms it—but apparently the nyt wants to throw sand in our eyes by pretending it’s horrified that some black women’s roles show the reality that white women’s roles lack

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By Jimmy Blaze, August 8, 2006 at 9:55 am #
(Unregistered commenter)

Do we still deny that television is a classroom that millions take cues from-- that this Black, loud, and overweight woman teaches some white kid what to expect from Black women?

Just a thought.

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By B.Mhann, August 8, 2006 at 8:24 am #
(Unregistered commenter)

Why does it surprise anyone that there exists double standards between behaviors when they are exhibited by persons of color as opposed to those save behaviors exhibited by white people?

Persons of color (be they African-American, Hispanic, American Indian, or whomever) are supposed to be many things, though strong–or should I say head-strong–and independent generally aren’t among them.

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By Hilding Lindquist, August 8, 2006 at 6:12 am #
(Unregistered commenter)

And THAT is a bullseye!:

“That it becomes troublesome when black women “bring it on” is, well, troubling.”

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By ETSpoon, August 8, 2006 at 5:28 am #
(Unregistered commenter)

Interesting. I was totally unaware of Yvette Nicole Brown’s existance until reading this story. Her NY Times notoriety, in a perverse way, will boost her career. I believe there’s an old saying in show business going something like, there’s no such thing as bad publicity.

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By Mad As Hell, August 8, 2006 at 3:06 am #
(Unregistered commenter)

As the entertainment world moves glacially, at least it’s moving.

After 80 years of a constant trend towards thinner, taller, whiter women (the anorexic fashion models) we are now, FINALLY seeing a trend toward viewing all types of women as beautiful.  With films such as “Real Women Have Curves” and the Miss F.A.T. beauty contest the pendulum is swinging back.

While celebrating obesity is certainly as foolish as celebrating anorexia, at least recognizing that beautiful women come in all sizes and colors, from petite to statuesque, from peaches’n’cream to dark.  Intelligence, poise, competence and confidence--at least the stereotypes are getting more positive.

“Could you be more ethnic?” “Could you show me what you mean?” Brilliant! What a riposte!

Has anybody noticed that for ALL non-white actors, but most noticeably for Black actors, you have to be twice as good as White actors to get half as far.  The past 35 years have seen the entertainment industry pulled reluctantly, kicking and screaming into modern times.  It seems SO long ago that it was revolutionary for The New York Shakespeare Festival to cast James Earl Jones as Claudius and Ruby Dee as Gertrude to Stacy Keach’s Hamlet, and then Jones as Lear, and if I remember correctly, Raul Julia as Edmund and Rene Auberjenois as Mad Tom.  Remember the FIGHT Louis Gossett, Jr. had to get the role of the DI in An Officer and A Gentleman, because it wasn’t an “ethnic” role?

We all remember the SuperBowl “Costume Malfunction” and the America’s prudery coming to the fore.  But what was VERY interesting and even positive was that it was a Black woman and a White man--and it was sexual and she was beautiful, and little to nothing was said about THAT!

We still suffer from racism.  Either we stupidly embrace it, or stubbornly fight to conquer it.  It’s so glorious to see kids just playing and just friends, who describe people worrying about color as “stupid”.  Simple and accurate.  We grown-ups are stupid.

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By Sid, August 8, 2006 at 2:54 am #
(Unregistered commenter)

I have to say that as a black man, I did find it troubling that in movie after movie and commercial after commercial whenever they want to portray a situation that was slightly threatening, there she is, miss “fat, black and sassy”.  My wife and I would always comment on it: The unhelpful person at the DMV? “fat, black and sassy”, The person you accidently bump into in a bank line? There she is again. She would always get a cringe and a laugh from white audiences.

On of the women says: “I project strength without being threatening” perhaps she doesn’t realize that to a white audience, she IS threatening. Just enough to get that cringe and laugh.

I’m glad that the actresses are making a living. I only wish they didn’t have to do it playing the same character over and over.

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