Spanish Gov’t to Set Limits on Diet-Related TV Ads
Posted on Jan 21, 2010
The Spanish government is cracking down on television advertising that promotes weight-loss products and other related goods and services, including plastic surgery, by creating legislation that would bar the ads from being shown until after 10 p.m. —KA
Advertising Age via Gawker:
Ads for diet products, some beauty treatments and plastic surgery are now officially considered more dangerous for young people than commercials for alcohol, which can be advertised from 9 p.m.
The lower chamber of Spain’s parliament has passed the law, and the upper chamber is expected to ratify it within weeks. It’s unclear when the ban will go into effect.
The new law states: “Broadcasters cannot carry advertisements for things that encourage the cult of the body and have a negative impact on self-image—such as slimming products, surgical procedures and beauty treatments—which are based on ideas of social rejection as a result of one’s physical image or that success is dependent on factors such as weight or looks.”
Flickr / Lee Carson