Israel on a PR Campaign
Posted on Nov 28, 2010
Israeli Foreign Minister Avigdor Lieberman is on a kick to improve his country’s standing in Europe. His strategy? Develop a cadre of “allies” abroad who will serve as walking PR agents for Israeli policy. —JCL
Israel has instructed its embassies in 10 European countries, including the UK, each to recruit 1,000 members of the public to act as advocates for its policies in a new public relations offensive.
A cable from the foreign affairs ministry was sent to embassies last week, with instructions from Avigdor Lieberman, the controversial and extreme right-wing foreign minister, to adopt a range of measures aimed at improving Israel’s standing in Europe.
The most unusual was the order to identify up to 1,000 people by mid-January to act as “allies” to Israel. One source described them as “friends who are willing not just to receive messages but to actively promote these messages”. These individuals – likely to be drawn from Jewish or Christian activists, academics, journalists and students – will be briefed regularly by Israeli officials and encouraged to speak up for Israel at public meetings or write letters or articles for the press.
AP / Gali Tibbon
Lieberman plans to meet with ambassadors to European countries next month to push Israel’s new PR offensive.