POM Not So Wonderful?
Posted on Sep 27, 2010
Advertisers make all kinds of claims about the magical qualities of their clients’ products, but in the case of POM—the supposedly “wonderful” pomegranate juice in that shapely bulbous bottle—the fruity company might have crossed the line, according to the FTC. —KA
The Wall Street Journal via Gawker:
Federal regulators on Monday sued the maker of a popular pomegranate fruit drink, POM Wonderful LLC, in a widening effort by the government to clamp down on food ads that tout specific health benefits.
The Federal Trade Commission’s suit alleges that Pom’s advertisements for POM Wonderful 100% Pomegranate Juice and its POMx supplements contain “false and unsubstantiated claims” about treating or preventing heart disease, prostate cancer and erectile dysfunction.