Report: Glenn Beck’s Ad Dollars Take a Dive
Posted on Sep 14, 2009
He may be jacking up his ratings with all his, um, displays of distrust of the Obama administration and its policies, but it seems that Fox News pontificator Glenn Beck might well be feeling the burn in the advertising department for all his bloviating (not to mention his spelling issues). —KA
Color of Change, the advocacy organization co-founded by Glenn Beck’s archnemesis [Van] Jones, began calling on advertisers to pull their ads from Beck’s show in early August, shortly after Beck accused Obama of having a “deep-seated hatred for white people.” Since then, 62 advertisers—from Geico to Proctor & Gamble to Men’s Wearhouse—have pulled their ads from his show even as his ratings surged.
Fox’s stock response to the boycott has been that, while some advertisers may have moved their spots to other shows on the network, no one was pulling ads from Fox outright, so the whole hubbub wasn’t affecting the network’s revenues. But today, citing “data analyzed from industry sources,” Color of Change announced in a release that Beck’s weekly ad revenue dropped from $1,060,000 in the first week of August, when the boycott began, to $492,000 in the first week of September. The chart above shows the drop.
And now for “Spelling With Glenn Beck”: The Fox News host had a little trouble with the term oligarchy on a recent episode of his show.