Should Hitler Be the New Face of AIDS?
Posted on Sep 7, 2009
Invoking the notorious images of dictators like Adolf Hitler, Josef Stalin and Saddam Hussein as part of an AIDS-awareness ad series constitutes a serious gamble at best—and a deeply misguided move at worst, according to critics of the new “AIDS Is a Mass-Murderer” European campaign conjured up by a Hamburg advertising firm. —KA
Das Comitee, a Hamburg advertising agency, said the advert’s shock value was aimed at highlighting the dangers of unprotected sex at a time when public awareness about the risks was diminishing. “We knew the face we gave to the illness could not be a pretty one,” said Dirk Silz, the creative director.
The advert was trying to “show the ugliness of the illness, not of aids victims”, he added.
The “Adolf” poster is one of a series of startling images released by the AIDS Is a Mass Murderer campaign.