Christian Group Slams New Starbucks Logo
Posted on May 15, 2008
File this one under “Choose Your Battles”: The Resistance, a national Christian group based in San Diego, has a problem with Starbucks’ new, slightly-more-sexed-up cup design, featuring a bustier version of the familiar siren depicted on the coffee company’s logo. Resistance founder Mark Dice pointed to the label’s “naked woman ... with her legs spread like a prostitute” and said Starbucks “might as well call themselves”—wait for it—“Slutbucks.”
There’s a small problem with this characterization, though: Since the “naked woman” is a mermaid, she doesn’t technically have legs to spread in the first place. Just sayin’.
The image is a less-revealing throw-back version of what the chain used for many years starting when it first opened in Seattle in 1971. That original logo was resurrected in its Pacific Northwest outlets for a time in 2006 to mark the chain’s 35th anniversary.
[Company spokeswoman Bridget] Baker said the newly revived logo was “modified a bit [from the original] based on feedback” from Starbucks customers during its 2006 appearance.
“We feel it’s appropriate,” said Baker, who added that more attention should be paid to the good deeds that Starbucks does around the world as a corporation.
Here we see the brazen harlot of the mermaid world.