Progressive Coalition Targets Fox Advertisers
Posted on Jul 27, 2007
A group of progressive organizations and blogs is planning to hit Fox News where it hurts: the bank account. MoveOn.org, Brave New Films, DailyKos and others are working to compile a list of local advertisers as part of a larger pressure campaign. Fox News may have brought this on itself by successfully pressuring JetBlue to pull out as a major sponsor of the YearlyKos convention.
At least 5,000 people nationwide have signed up to compile logs on who is running commercials on Fox, [Jim] Gilliam said. The groups want to first concentrate on businesses running local ads, as opposed to national commercials.
“It’s a lot more effective for Sam’s Diner to get calls from 10 people in his town than going to the consumer complaint department of some pharmaceutical company,” Gilliam said.
Some of videos produced by Gilliam’s company compile statements made by Fox anchors and guests that the activists consider misleading, such as those that question global warming.