Damage Control Time for Blue Cross
Posted on Jul 9, 2007
A Blue Cross exec sent out a memo with talking points to help company employees handle the fallout resulting from filmmaker Michael Moore’s scathing take on the American healthcare system, “SiCKO”—and Moore got his hands on it. Oops! (H/t: Crooks and Liars)
Beginning of memo:
[The following memo was written by Barclay Fitzpatrick, VP of corporate communications for Capital BlueCross]
I was able to see Sicko last night in Lancaster. There were about 30 other viewers in the theatre covering all age groups. I have attached the well-written memo from one of our partners, which describes cases used in the movie, to the end of my memo. Also attached are the latest talking points from BCBSA. I will focus on impact to our brands, issues, and suggested strategies in this memo.
You would have to be dead to be unaffected by Moore’s movie, he is an effective storyteller. In Sicko Moore presents a collage of injustices by selecting stories, no matter how exceptional to the norm, that present the health insurance industry as a set of organizations and people dedicated to denying claims in the name of profit. Denial for treatments that are considered “experimental” is a common story, along with denial for previous conditions, and denial for application errors or omissions. Individual employees from Humana and other insurers are interviewed who claim to have actively pursued claim denial as an institutionalized goal in the name of profit.
View the entire memo