Santa Monica Drops ‘Top Model’ Ads
Posted on Feb 28, 2007
Santa Monica has removed advertisements for the TV show “America’s Next Top Model” from city buses because some residents complained the images were disrespectful to women. The ads featured host Tyra Banks and a group of women wearing swimsuits.
What you think? Was this an overreaction on the part of Santa Monica’s famously progressive citizenry, or a valiant defense of women from the exploitation of trash TV?
The ads showed host Tyra Banks and the new season’s swimsuited contestants posing in front of a waterfall.
Most of the complaints were from people concerned that the city might be endorsing a show they believed was disrespectful to women, said Stephanie Negriff, director of transit services in the beach city.
“It’s a matter of public taste,” she said. “We try to be sensitive to the community.”
“We wouldn’t want to do anything that would disrespect women,” Negriff said.
The ads were up for about two weeks. The bus line is refunding money the CW network paid for the promotion.