Starbucks Loses to McDonald’s in Coffee Smackdown
Posted on Feb 4, 2007
A recent taste test conducted by Consumer Reports found McDonald’s coffee to be flawless, while Starbucks’ offering was “burnt and bitter enough to make your eyes water instead of open.” The coffee giant responded with a nondenial denial: “Choosing a brand of coffee is a personal decision, as taste is subjective.”
Los Angeles Times:
Consumer Reports magazine said Friday that its tasters found McDonald’s coffee to be “decent and moderately strong,” with “no flaws,” and that the Starbucks brew “was strong, but burnt and bitter enough to make your eyes water instead of open.”
The March issue of the influential magazine advises, “Try McDonald’s, which was cheapest and best.” But does Seattle-based Starbucks have grounds for protest? After all, the survey was conducted by just two tasters who tried the coffees on-site.
[...]The test is likely to be taken seriously by the chains. Starbucks said in a statement, “Choosing a brand of coffee is a personal decision, as taste is subjective.”