For Interns, Blogging Brings Perils, Profits
Posted on May 26, 2006
On the eve of the premiere of the underling-dishes-all movie “The Devil Wears Prada,” the N.Y. Time surveys the landscape of interns whose work-related blogs have brought them both pay and pink slips.
On the first day of his internship last year, Andrew McDonald created a Web site for himself. It never occurred to him that his bosses might not like his naming it after the company and writing in it about what went on in their office.
For Mr. McDonald, the Web log he created, “I’m a Comedy Central Intern,” was merely a way to keep his friends apprised of his activities and to practice his humor writing. For Comedy Central, it was a corporate no-no ? especially after it was mentioned on Gawker.com, the gossip Web site, attracting thousands of new readers.
“Not even a newborn puppy on a pink cloud is as cute as a secret work blog!” chirped Gawker, giddily providing the link to its audience.
Courtest 20th Century Fox
Meryl Streep, right, and Anne Hathaway in “The Devil Wears Prada,” the film version of a novel based on an underling’s view of the inner workings at Vogue.