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Ear to the Ground

You’ve Got Merger: AOL Buys Huffington Post

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Posted on Feb 7, 2011
huffingtonpost.com

Arianna Huffington’s namesake media empire is now the property of content-hungry AOL. For $315 million, AOL gets Huffpo’s 25 million monthly unique visitors along with all the ads and blog items they can digest. Huffington will stay on to use her savvy and Grecian know-how to wrestle some sense into the parent company. After all, it’s pretty clear who had this Internet game figured out and who had $315 million.

Huffington put it this way on her site: “Far from changing our editorial approach, our culture, or our mission, this moment will be for HuffPost like stepping off a fast-moving train and onto a supersonic jet. We’re still traveling toward the same destination, with the same people at the wheel, and with the same goals, but we’re now going to get there much, much faster.”

Los Angeles Times:

As part of the deal, Huffington Post co-founder Arianna Huffington will oversee a new group responsible for bringing together all editorial content from both companies including news, technology, music and local media websites.

The deal, which was signed Sunday with approval from the boards of both companies, is something of a gamble for AOL, which is looking to reignite growth in advertising revenue.

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By Richard Wee, February 10, 2011 at 1:02 am Link to this comment
(Unregistered commenter)

I used to work for AOL. I was there during the Time-Warner merger. Everything they touch turns to shit. I’ve never seen a more disorganized management team in my life. Arinna had better enjoy her money, because she is not going to enjoy her “AOL experience.”

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By chelseasbeach, February 9, 2011 at 4:09 pm Link to this comment
(Unregistered commenter)

Robert Sheer and Chris Hedges are REAL journalists with great stories and insight—unlike the Huff Po. trash which is meant to prop up the DLC Corporatized Democratic Party.
Indeed, the journalism at HP is dumbing down it’s readers.

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By chelseasbeach, February 9, 2011 at 4:02 pm Link to this comment
(Unregistered commenter)

Alan,
LOL!
Well stated!

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By samosamo, February 9, 2011 at 2:20 pm Link to this comment

****************


Oh my. More huffin refuges. Hope you like truthdig. Robert
Scheer has done a good job of getting good reporters/writers
who can and do spark the brain.

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By Raven, February 9, 2011 at 12:10 pm Link to this comment
(Unregistered commenter)

Here lies a humbled, dumbed down HP renegade. Been hanging there like a Christmas tree ornament, too lazy to look for real news, pablum fed and fat on HuffPo flummery and fan flattery. Sometimes you need a slap upside the head wake up call, and the AOL purchase was just that. Glad to have been forced to get off my rump and search out Truthdig and a handful of progressive news sites.

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By eyeswideopen, February 9, 2011 at 10:56 am Link to this comment
(Unregistered commenter)

Hello! I am another ex HuffPo. The more I viewed the
site the more irritating it became.  All the pictures
and advertisements, yuk!  I want info, news, substance,
and honest intellectual discussion, etc.  This AOL
merger is the straw that broke the camels back.  See ya
HuffPo! What Arianna has done is, oh, I don’t know, a
betrayal to what she supposedly stood for!  Sad!

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Leefeller's avatar

By Leefeller, February 9, 2011 at 5:45 am Link to this comment

Blogging on Huffington post is like standing on a street corner in New York City.  Huffington posts concept of breaking news and opinion seems a big stretch, almost up there with Fox’s fair and unbalance?  I find so many of the article Headers amusing, but seldom read them.  For instance Huffington Post has many articles covering people I never heard of, nor really care to hear about so I see headers that sound like this;... “someone I never heard of hates someone else I never heard of”  or this breaking newsy ......“Some actor is breaking up with someone who may be an actor because someone else caused it who could be an actor”  like I need to know?  I find keeping up with these so called celebrity shenanigans my mostest important prioritys in the world.

Just for the hell of it;...  I jumped over to HP and found this jewel of an article header: ..... “USDA: Eggs Aren’t As Bad For You As We Thought”  ...... I suppose breaking news, if you are an egg?

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By Alan, February 8, 2011 at 9:52 pm Link to this comment
(Unregistered commenter)

-I’m Tony (staring blankly),
—I’m Bob (yes that Bob),
—-I’m Arianna Stas(s)i-nopoulos-Huffington-Post
(yes, I was employed by the Stasi and then I
was secretly employed by Rupert, and then
I was employed by my merger partner AOL
but I’m really still employed by Rupert and the
StasiNachwuchs as a special (press) agent.
——And this is a “A Little Bit Left, A Lot o’ Right,
and some Center-Right)

——Tony , stop snoring and give us some
right wing blather.
——Bob what about that?
——Thank you Bob,
——Arianna we heard you SOLD OUT
—-I didn’t sell out, I merged out!

——Well that’s all the time we have for this week’s
“A Little Bit Left, A Lot o’ Right,
and some Center-Right”

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By chelseasbeach, February 8, 2011 at 6:02 pm Link to this comment
(Unregistered commenter)

The Huffington Post bloggers far left—are you kidding—maybe one or two. The vast majority are DLC Democratic Party apologists.
Good grief!

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By Textynn, February 8, 2011 at 2:12 pm Link to this comment
(Unregistered commenter)

I wouldn’t at all be surprised if it is discovered at some point that the Republican machine helped AOL purchase Huffington Post. Even though HP was never far left, a good chunk of its bloggers were and had plenty to say which was unavoidably present in the public discourse. 

Now with a rightwing group in control of the content it will be sanitized and pablumized completely, and of course censored. The progressives will be culled out by moderators and their well establish hub snuffed out.

Arianna, you just took a big poop on the people that made you a household name.  Your really are a expert on the “Topeka Mud slide”.

http://www.youtube.com/watch?v=c-xKETBhm5s

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By samosamo, February 8, 2011 at 2:00 pm Link to this comment

****************


By No_Man’s_Land, February 8 at 5:23 pm

Exactly how I stand on what ebooks are about, though I usually
suggest just what will someone read when the power goes off?
But yes it just simply has much to do with the copyright date in
the beginning of most publish material. That date can be altered
but when that date is totally disappeared, well it just may as well
have never existed and/or the book a total fairy tale.

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no mans land's avatar

By no mans land, February 8, 2011 at 11:23 am Link to this comment

@bonobo65

The problem with ebooks is that in time, we’ll have no reference point to gauge what we read against previous texts. They are connected to the internet and to the publisher that sells them. There has already been talk of various business models where readers “rent” the text for a period of time before it erases automatically. That is only one step removed from direct control of ereader content by whomever sold the text.

As we’ve seen with television, web sites and even text books, there is a proclivity to alter the narrative based on the day’s events, public relations, the author’s preference or political popularity. For example, it was recently discovered that the author of a history textbook in Virginia included analysis from the Sons of the Confederacy web site stating that the Civil War was divorced from the cause of slavery. Similar efforts are underway with history books in Texas schools where lessons are being altered to emphasize fealty to capitalism and Christianity while deemphasizing equally important forces of societal impact like the Progressive or Civil Rights eras. Considering that publishers base most of their textbooks on the Texas market, states across the country will be forced to adopt those textbooks. And, of course, the revisionist history of mainstream news goes without saying.

All of that said, imagine a paperless society where publishers can “update” text at will. We are moving in the direction cloud-computing which means that files will no longer be stored locally on your computer but instead on a server just like sending a file through your Google email so you can access it from another computer. Google is already making an effort to place every book ever written into electronic format. Why pay taxes for a library or harvest trees when we can access everything we need through the web?

Once information is centralized, a simple burst to the server can alter history, literature, philosophy, news or perhaps even the law at the whim of whomever controls it. If that happens, how would we know anything changed? How do we know the books that Google is converting are a one-for-one match with the original text? We don’t and won’t. We’ll just feel crazy just like we do when Fox News ignores its previous reporting to manipulate its audience.

Couple that with the demise of net neutrality which is going to usher in monopoly control of the web (similar to cable television but with even fewer players), and we’re talking about the eventual control of all information in very few hands. As the recent political influence of the national Chamber of Commerece over our election suggests, it’s not such a leap to see the business community conspire and mass their financial power to achieve whichever end they find suitable.

Mergers of independent media like the Huffington Post with AOL are one step closer to that reality without any political will to regulate their business practices. In many cases we’re already there. It’s been imagined. It’s been learned. It’s being implemented. We will not fight it. We will celebrate it.

Excerpt from 1984 by George Orwell

“By 2050, earlier, probably – all real knowledge of Oldspeak ... will have disappeared. The whole literature of the past will have been destroyed. Chaucer, Shakespeare, Milton, Byron – they’ll exist only in Newspeak versions, not merely changed into something different, but actually changed into something contradictory of what they used to be. Even the literature of the Party will change. Even the slogans will change. How could you have a slogan like ‘freedom is slavery’ when the concept of freedom has been abolished? The whole climate of thought will be different. In fact there will be no thought, as we understand it now. Orthodoxy means not thinking – not needing to think. Orthodoxy is unconsciousness.” (1.5.30, Syme)

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hannabanana's avatar

By hannabanana, February 8, 2011 at 10:29 am Link to this comment

It didn’t take long. Arianna is already shilling for AOL with an “interview” promoting the importance of sleep.

It certainly worked as I nodded off several times trying to read through it. Yawn!

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Napolean DoneHisPart's avatar

By Napolean DoneHisPart, February 8, 2011 at 9:55 am Link to this comment

Huffington is as dense as she sounds some times… I predict, if she has a clue, to leave your new deal in about two years…. once she realizes her editing is overruled by the shareholders and those holding the interest in AOL / HuffPost.

She sold out.  To the corporate government.  What about going public oneself or bringing in private capital?  Why sell something that works so well?

She’s following Schwartznegger’s ride from immigrant to government… and ethics and justice be damned. 

$315M sure is quite the pacifier.

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By zagostino, February 8, 2011 at 8:24 am Link to this comment

If the H-Post is worth 315 million, Democracy Now
with Amy Goodman must be worth at least 315
Billion…Robert Scheer and Chris Hedges should be
able to command at least 100 million for
Truthdig….

H-Post has been on the decline with their
aggregating of news for quite some time now.

With a little policy from the Web Master, maybe
Truthdig can fill the breech. The interactive
features on H-Post were more robust than Truthdig.

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By samosamo, February 8, 2011 at 12:54 am Link to this comment

****************


““so your posts will have an even bigger impact on the national
and global conversation.”“

And I don’t believe arianna will get her wish of her new venue
and modus operandi that will make ‘an even bigger impact on
national and global conversation’. What is the obviousness of
this is that it is NOT AOL buying huffpo, it is AOL TIME WARNER,
one of…what, the only 3 or 4 or 5 owners of the american
mainstream media. Come on, give us a break.

What will happen is more likely that content will be even more
‘regulated’ at her ‘funny/bunny’ new installment and possibly an
increase of surveillance. Makes me think she really doesn’t know
what she is doing, thinking that her little garden will still ‘lead’
the conversation. After all the complaints from many of her
members showing up here and at other sites were pretty explicit
about being kicked off for content and ideas that have all the
markings of ‘content and idea’ controls’. More like having a
rupert mudrock blog site.

But as I said earlier on this post, I quit going to huffpo about 3
years ago as it had, to me, became filled with all the trappings
of a supermarket tabloid.

Go comment on usatoday and try to use the word ‘crap’.

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By DGBJPN, February 7, 2011 at 11:35 pm Link to this comment
(Unregistered commenter)

PS. Get MR Fish to design some decent logo Tshirts. Nobody wants to wear and nobody thinks your bland Logo Ts on pop out white Ts are cool. Do a little research how brand identification and all those walking billboards can help your aims. Think uni campuses all over the country. You guys need to do some brand building.

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By NameThatToon, February 7, 2011 at 11:16 pm Link to this comment
(Unregistered commenter)

The Huffington Post’s success was based on suckering contributors to write for free.  Arianna has made a lot of money off of the hard work of others, and I don’t think that she plans to give them backpay:

As she wrote to her contributors this morning, “...and 250 million around the world — so your posts will have an even bigger impact on the national and global conversation. That’s the only real change you’ll notice — more people reading what
you wrote.”

She has not giving any indication that she plans to start paying her contributors.  I guess that she believes that “post” are not articles.  That is a low blow, that I don’t think her writers will be able to live with.

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By DGBJPN, February 7, 2011 at 11:15 pm Link to this comment
(Unregistered commenter)

Three cheers for Huffington. $315 million! She was smart enough to put alternative content in a digestible format. There is a lesson here for the Truthdigs, Democracy Nows and RealNews of the world. There is nothing wrong with the content, but the formats are boring. Hire someone who has a clue for formats/increasing hits etc, use editors for content.

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Napolean DoneHisPart's avatar

By Napolean DoneHisPart, February 7, 2011 at 8:23 pm Link to this comment

When’s TruthDig going to sell out?

Or has that already happened?

I can’t tell anymore with these online ‘news’ sources.

Bueller?

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By samosamo, February 7, 2011 at 8:19 pm Link to this comment

****************

 

Huff was just the internet version of the ‘national inquirer. I stop
going there 3 years ago.

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By 66girls, February 7, 2011 at 7:46 pm Link to this comment
(Unregistered commenter)

huffpost is fine if you like adverts and your news and comments censored - but americans have never been accussed of being overly smart anyway…

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By LentilSoup, February 7, 2011 at 7:24 pm Link to this comment

Hi Truthdig! I’m here from HuffPo.  Looking good so far!

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By JJW, February 7, 2011 at 6:51 pm Link to this comment
(Unregistered commenter)

A rather useless site.  Their primary focus the past two plus years has been Sarah Palin.  They know how to stir up the villagers with misleading headline and pretty photos.

From the comments it seems few ever read the linked articles.

And when you have 10,000 comments on something stupid that Sarah Palin did or said, no one is ever going to read them.  Just an absurd waste of time.

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By chelseasbeach, February 7, 2011 at 5:53 pm Link to this comment
(Unregistered commenter)

The comments listed here are very well stated.

I want to add my 2 cents (again) by stating that the Huffington Post has always been bought and paid for corporate “news”—just look at all their ads on the website—health insurance company ads, Big Pharma—even some of their commentators pushing Big Pharma products and the “lifestyle” section.

Are there even any REAL journalists on HP?
It seems like they just troll off news from other sources and then have celebrities write their *opinion* stories.
As another poster stated, once a right winger, always a right winger—BINGO!

Report this

By bonobo65, February 7, 2011 at 3:28 pm Link to this comment
(Unregistered commenter)

Like you comments re:  ebooks, and not knowing if what
you’re reading today is the same as yesterday.  Could
you elaborate on this a little bit?  As a reading
specialist working with struggling readers, I’m very
interested.

Report this

By chelseasbeach, February 7, 2011 at 3:26 pm Link to this comment
(Unregistered commenter)

Who likes the Huffington Post anyway?
They’re too commercial and “mainstream”
for the intelligent mind.

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By CC, February 7, 2011 at 3:08 pm Link to this comment
(Unregistered commenter)

I also logged out of Huffington Post long ago—too MSM/commercial for my taste.

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Queenie's avatar

By Queenie, February 7, 2011 at 3:01 pm Link to this comment

Arianna has forgotten her hot times in bed with Al Franken and what she learned there.

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By cc, February 7, 2011 at 2:37 pm Link to this comment
(Unregistered commenter)

Who likes the Huffington Post anyway?

lol!

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By AT, February 7, 2011 at 1:44 pm Link to this comment
(Unregistered commenter)

president O’bama: to find real solutions to real
problems. Read the blogs.Eliminate whimsical demands.
Bui cleaning up your own backyard, things you can do,
go for it.

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By WriterOnTheStorm, February 7, 2011 at 1:14 pm Link to this comment

No surprise, since HuffPo has long modeled itself as a mainstream news source
wannabe. Its 25 million (that is a surprise) visitors attest to its middling leanings
and room-temperature pandering.

We await the same corporate groping here at TD, with a growing sense of
inevitability.

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no mans land's avatar

By no mans land, February 7, 2011 at 12:45 pm Link to this comment

-Mergers.
-Smiling cleavage instead of news.
-The creeping death of net neutrality.
-Revisionist history on a 24-hr cycle.
-The transition to ebooks with no discernable way to determine that what we read today is the same as it was yesterday.
-100% surveillance on communications.
-Habeus Corpus gone.
-Constitutionally codified corruption.
-War and imprisonment for profit normalized.
-The evangelical takeover of the military.
-Political movements eager to investigate “Anti-Americanism,” tote guns into the Congress and stomp the heads of those they disagree with.

Not looking too good, folks. I’d say it’s already gone.

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Napolean DoneHisPart's avatar

By Napolean DoneHisPart, February 7, 2011 at 12:35 pm Link to this comment

I wonder what Robert Scheer has to say about this.

Ms. Huffington, if anyone remembers, changed parties some time ago… claiming she ‘saw the light.’

More like she took the advice and now has received her payoff… as promised, contracted for and agreed to.

My oh my, how bright that light must be… or NOT, for it seems that the love of money has once again blinded the eyes from seeing the truth.

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By mary896, February 7, 2011 at 12:01 pm Link to this comment

Hello Truthdig.  I just arrived from HuffPost!  I read pages of comments there and found a few links to alternate sites which brought me to your shores.  I’m now registered and glad to be here.  I hope you don’t merge with Comcast or GE or Nabisco.  You’re now in my favorites and I’ll be back daily.  Like your style!

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By Birch, February 7, 2011 at 11:13 am Link to this comment

The Great Exodus has started. People are abandoning HuffPost
in droves, but this was just the straw that broke the camel’s
back. The increasing level of political censorship has just
become intolerable. People have been complaining for a long
time, but this AOL thing was the push needed to get many of
them to migrate elsewhere.

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By Mrkjeld, February 7, 2011 at 11:11 am Link to this comment

AOL now owns a site visited by 25 million unique visitors…. Minus 1.

Hello Truthdig.

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By olddog, February 7, 2011 at 11:02 am Link to this comment

I logged out of the huffpost some time ago. there moderators suck! Now they climb in bed with ao-lamer. The vast majority of our press is not FREE it is owned by the plutocracy! Wake up people!
Join the Zeitgeist movement. Its about empathy and sharing. We must evolve beyond the old and evil ideas that rule us now!

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thebeerdoctor's avatar

By thebeerdoctor, February 7, 2011 at 10:56 am Link to this comment

I wonder if all the folks who provided The Huffington Post with free content (including myself) now realise why Joe Bageant despised their operation. The so-called liberal rich, like their conservative brethren, take care of their own. The shared vision: $$$$$$$$$!

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By Jim Yell, February 7, 2011 at 10:36 am Link to this comment
(Unregistered commenter)

Is this the kiss of death to Huffington Post? We already have a President who has broken every promise he made to his supporters and then added insult to injury by claiming, or letting his officials claim we are being childish for doubting his good intentions.

We are entering the fabled world of double speak, of words no longer having any meaning, of arguments that can not be had because there is no language left to support one.

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By Dan, February 7, 2011 at 10:10 am Link to this comment
(Unregistered commenter)

Arinna’s sellout is a good example of Chris Hedges’ death of the liberal class. Hopefully
it will make a case study for his second edition.

And seling out to a has-been. Hell, I did’nt even know AOL was still around.

$315 million for a news aggregator, one that produced nothing original, just a number of
pointers to other folks. Amazing.

“Take the money and run” is the liberal class mantra that is also exemplified by the
continual sell out of startups here in the Silicon Valley.

And the enforcement of antitrust laws?  Long gone, especially here in techland.

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By joan rimart, February 7, 2011 at 9:22 am Link to this comment
(Unregistered commenter)

I’ve been trying to get my comment published on today’s HuffPost to no avail. I
have not insulted anyone, simply criticized the merger and of course expressing
the view that Ms Huffington deserves:  ONCE A RIGHT-WINGER, ALWAYS A RIGHT-
WINGER.
The other thing that infuriates is that arrogant idea expressed by Ms Huffington’s
asskissers that the 21st century is the century of self-determination….what a
crock! with all the slavery, poverty, misery, despair, unemployment, hunger,
preventable death, wars and full prisons, where the heck is that ‘self-
determination’?  unless you talk about overpaid underworked fat lackeys of the
Post?

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By surfnow, February 7, 2011 at 8:14 am Link to this comment

Another Korporate sellout. Huffpo has been sliding towards the Right for years, and now they’ve made it official.

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By Inherit The Wind, February 7, 2011 at 7:33 am Link to this comment

Comcast buys MSNBC—and Keith Olberman, the hottest property they have, is on the skids, with one foot out the door and the other on a banana peel…then he’s gone, with legal gags to keep his mouth shut for a year.  Can Rachel Maddow and Ed Schultz be far behind?

Now AOL, one of the great and early violators of its users’ privacy, has bought out Ariana Huffington.  She’s SUPPOSED to be the new editorial head of all of all of AOL, but how soon before they put pressure on her to “hold back on that story on how Monsanto is killing family farms”? (as an example).

And how long before they are selling HuffPo’s subscriber list to every corporation and conservative group who wants personal data on liberals? 

If there’s one thing AOL is good at it’s breaking its word to keep users’ data private.

I guess I’m signing off HuffPo…too bad.

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