Winner 2013 Webby Awards for Best Political Website
Top Banner, Site wide
Apr 16, 2014

 Choose a size
Text Size

Top Leaderboard, Site wide

Jeb Bush’s Optimism School
Climate Costs ‘May Prove Much Higher’




Paul Robeson: A Life


Truthdig Bazaar
Delta Blues

Delta Blues

By Ted Gioia
$18.45

more items

 
Ear to the Ground

We Don’t Want Your Stinking ‘Likes’

Email this item Email    Print this item Print    Share this item... Share

Posted on Jul 13, 2012
owenwbrown (CC BY 2.0)

Companies in pursuit of “likes” on Facebook are discouraged to hear that many of those clicks are coming from fake profiles set up to spread spam.

The social-networking site makes money by charging companies for advertisements designed to attract new “likes.” Some of those companies are refusing to pay Facebook and private marketing consultants for their services on the basis that they don’t reach “real people.”

“Likes” are desirable for businesses because in theory they increase exposure on the site. When a user clicks such a link, the associated company can post content on their news feed, send them marketing messages and alert their friends to the connection, supposedly boosting their marketing power.

—Posted by Alexander Reed Kelly

BBC:

Earlier this year Facebook revealed that about 5-6% of its 901 million users might be fake—representing up to 54 million profiles.

“Spammers and malware authors can mass-produce false Facebook profiles to help them spread dangerous links and spam, and trick people into befriending them,” [Graham Cluley of the security firm Sophos] said.

“We know some of these accounts are run by computer software with one person puppeteering thousands of profiles from a single desk handing out commands such as: ‘like’ as many pages as you can to create a large community.

Read more

More Below the Ad

Advertisement

Square, Site wide

New and Improved Comments

If you have trouble leaving a comment, review this help page. Still having problems? Let us know. If you find yourself moderated, take a moment to review our comment policy.

Newsletter

sign up to get updates


 
 
Right 1, Site wide - BlogAds Premium
 
Right 2, Site wide - Blogads
 
Join the Liberal Blog Advertising Network
 
 
 
Right Skyscraper, Site Wide
 
Join the Liberal Blog Advertising Network
 

A Progressive Journal of News and Opinion   Publisher, Zuade Kaufman   Editor, Robert Scheer
© 2014 Truthdig, LLC. All rights reserved.