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Ear to the Ground

Those Dreadful Geico Commercials Are About to Get Quieter

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Posted on Dec 3, 2010
Flickr / Jeremy Keith (CC-BY)

Who says there’s no bipartisanship? To the delight of curmudgeons everywhere, the House signed off on a bill that would keep the volume of commercials at or below the level of regular programming. Unless he has completely lost his mind, the president will sign it into law and we can all enjoy pitchmen shouting with their indoor voices.  —PZS

McClatchy and AP via Seattle Times:

“The problems with earsplitting TV advertisements have existed for more than 50 years. Not five, 50,” said Rep. Anna Eshoo, D-Calif., who noted that her office has received many messages of support and that people approach her in restaurants and supermarkets to ask about the legislation. “Television advertisers first realized that consumers often left the room during commercials, so they used loud commercials to grab their attention as they moved to other parts of their home.”

On a voice vote late Thursday, the House passed an Eshoo-sponsored bill that would force the Federal Communications Commission (FCC) to set new, lower volume standards for ads. The legislation, already passed by the Senate, now goes to President Obama for his signature.

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By Aaron, January 26, 2011 at 12:23 am Link to this comment
(Unregistered commenter)

You really have to NOT have a life to be so concerned about the volume of a commercial. 

I mean really…who cares??????

A lot more important things to be worried about than how low or loud a commercial ad is.

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rico, suave's avatar

By rico, suave, December 4, 2010 at 11:07 am Link to this comment

Does switching to Obamacare really save you money on health insurance?

Is Barack Obama going to be reelected in 2012?

I’m sorry, I had to do it.

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By Ribbit, December 3, 2010 at 8:13 pm Link to this comment
(Unregistered commenter)

Snake

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PatrickHenry's avatar

By PatrickHenry, December 3, 2010 at 7:26 pm Link to this comment

The money Geico spends advertising should go towards lowering their rates and increasing their coverage.

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By The Mad Bomber, December 3, 2010 at 2:44 pm Link to this comment
(Unregistered commenter)

“Unless he has completely lost his mind, the president will sign it into law and we can all enjoy pitchmen shouting with their indoor voices.”

Don’t be too sure—Obama must first reach across the aisle to make sure its cool with Republicans.

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By GW=MCHammered, December 3, 2010 at 1:45 pm Link to this comment
(Unregistered commenter)

Hopefully, the volume-gag shushes web ads too. At least
Geico offers a variety of commercials unlike those poor
pharms that drown us with the same drudgery day after
day. Hey prez, gag-order pharms today!

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morongobill's avatar

By morongobill, December 3, 2010 at 1:27 pm Link to this comment

Boy Geico didn’t waste any time- there was a Geico google ad right below the story.

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By Ed, December 3, 2010 at 11:54 am Link to this comment
(Unregistered commenter)

Whadya mean “dreadful” Geico commercials? They are about the only amusing advertisements on the idiot box! You need to get a sense of humor.

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