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Ear to the Ground

Sales of Luxury Items Are Soaring

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Posted on Aug 4, 2011
Flickr / Original Nomad (CC-BY)

The stock market is up about 80 percent from the recession low in 2009, and America’s rich are back to dropping thousands on shoes, bags and other luxury items.

Stores selling luxury items—Tiffany, Louis Vuitton and Gucci to name a few—were reportedly hit harder than other retailers in the recession. But now sales are soaring, so much so that many of those retailers are marking items up to attract more customers who equate price with quality.

But while the notion of spending so freely and exorbitantly is beyond the imagination of the average American, the rich are thought to contribute disproportionately to economic growth. So as long as they keep buying Louboutins and Porsches, the effects of their spending on the economy should eventually trickle down to Main Street. —BF

The New York Times:

The success luxury retailers are having in selling $250 Ermenegildo Zegna ties and $2,800 David Yurman pavé rings — the kind encircled with small precious stones — stands in stark contrast to the retailers who cater to more average Americans.

Apparel stores are holding near fire sales to get people to spend. Wal-Mart is selling smaller packages because some shoppers do not have enough cash on hand to afford multipacks of toilet paper. Retailers from Victoria’s Secret to the Children’s Place are nudging prices up by just pennies, worried they will lose customers if they do anything more.

While the free spending of the affluent may not be of much comfort to people who are out of jobs or out of cash, the rich may contribute disproportionately to the overall economic recovery.

“This group is key because the top 5 percent of income earners accounts for about one-third of spending, and the top 20 percent accounts for close to 60 percent of spending,” said Mark Zandi, chief economist of Moody’s Analytics. “That was key to why we suffered such a bad recession — their spending fell very sharply.”

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By jr., August 6, 2011 at 10:07 am Link to this comment

If there is one thing i’m grateful for, it is, that i’ve not dragged children into this human nightmare.

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By Azcat85, August 5, 2011 at 5:59 pm Link to this comment

Who is John Gault?

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By Inherit The Wind, August 5, 2011 at 12:55 pm Link to this comment

Rolexes for everybody!  Yay!!!!

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By Jimnp72, August 5, 2011 at 10:28 am Link to this comment

These piggish f**ers dont know what its’ like to have 90 dollars left for the entire week after paying the bills-how do I buy gas, food for the kids and medicine for Ma. I will get 10 dollars of gas and hope it lasts me to my next paycheck, use coupons in the damaged goods store, and re-apply at Macdonalds so my serfdom and exploitation can continue. Pray we dont get sick even though we dont have enough money to eat well and the kids have to go to bed hungry sometimes. Pray the old car doesnt break down as there is no money to fix it. Social services say we ‘make too much money’ to qualify for any assistance;
Sound familiar?, this is our new middle class.
I hope the selfish rich bastards burn in hell.

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By Jimnp72, August 5, 2011 at 10:16 am Link to this comment

They are Selfish Pigs with incredibly bad values and zero moral fiber. Sickening.

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By TDoff, August 5, 2011 at 8:29 am Link to this comment

This is just the beginning. Sales of luxury goods will skyrocket as soon as the Tea Partiers get the latest Koch sucker memo from their bosses, and push through their new ‘jobs’ bill making the Luxury ‘Tax’ a negative number.

This will provide increased employment of diamond-cutters, and gold and platinum artists, who fashion the tableware for yachts and private jets, as their buyers find that the ‘government’ is now actually offering them a bonus for buying new toys.

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By SarcastiCanuck, August 5, 2011 at 6:17 am Link to this comment
(Unregistered commenter)

Unfortunately for a growing majority,housing and food are becoming luxury items.

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By sofianitz, August 5, 2011 at 2:19 am Link to this comment
(Unregistered commenter)

The examples given of the luxury goods purchased, e.g., $860 shoes, shows how little reality content the explications of things like “the economy”, and “the jobless rate”, foisted on us by the so-called experts contain.  Hardly any reality content at all.  Think about it.  One pair of shoes purchased for $860, counts the same toward the Gross National Product as 20 pairs of poor peoples shoes at $43 each, which can be readily obtained, quite serviceable. The sale is even reported in the same account in our national accounts. So, the NYT journalist will consider that the “economy has improved”, when in fact, it hasn’t at all.  The fact that the GNP-GDP has gone up does not mean that the economy has improved, as Simon Kuznets so eloquently informed the US Senate in 1934. Also, the NYT journalists employ the term “jobless rate”, to refer to The Bureau of Labor Statistics category U3, unemployment, currently 9.2%  Nobody can read the full results of the latest BLS survey and conclude that the percentage of people who want jobs and don’t have them is less than 20%.  So, that’s the jobless rate.  The words “the economy” and “the jobless rate” have become shibboleths, meant to mislead and not to inform.

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By Marian Griffith, August 4, 2011 at 11:53 pm Link to this comment
(Unregistered commenter)

@glider

Yes. Trickle down economy is like looking at a vacuum cleaner and point out the fine (almost too fine to see) dust that is blowing out of the end of the machine while being asked to ignore the vast amount of stuff that is being sucked up at the front.

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By glider, August 4, 2011 at 2:52 pm Link to this comment

This is a real effect when you direct the stimulation of the economy to be done by the elite.  I am seeing lots of nice new cars in my neck of the woods.  Much more innovation than before.  It makes me think back to the depression era 1930s.  Check out the incredibly beautiful Duesenbergs of that time.  It was no depression for those driving this car at that time, nor is it for those that now have money to spend on the cheap market labor now.

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By gerard, August 4, 2011 at 2:08 pm Link to this comment

In the realm of significant reporting, I’d settle for some high-end brains here.  Can you imagine how this article would “come off” if translated, say, into Pashto, or some of the indigenous languages of Africa?  Wouldn’t do much for “winning hearts and minds” there, I fear. Somalia? “Let ‘em eat cake!”

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By Marian Griffith, August 4, 2011 at 1:34 pm Link to this comment
(Unregistered commenter)

*sighs*
After three decades of proof to the contrary (or at least lack of proof for this theory) it is still dragged out?

I am very happy for those stores catering to people who have no taste and no idea how to spend all those billions they raked in from the bail out money. I am glad they can raise their prices sharply.

It does not help the 90pct of the population who is still reducing their spending because they are running out of money.

I guess it will have to come to food riots (and people’s revolution French style) before the ultra rich realise that you can’t keep squeezing money out of the poor and not expect repercussions.

It does not take a great deal of thinking and no great amount of intellect to understand that trickle down economy is not going to work. There is only so much goods a tiny fraction of the population can buy, and only so many people that can be employed by the few shops they frequent. All that money they spend on extreme luxury goods flows right to the top and back into the circuit of the ulta rich, where it came from. So the rich will employ a thousand people in the shops, and perhaps a few thousand more manufacturing their luxuries (though most of that is foreign import). It is a drop in the ocean of millions unemployed.
This is exactly why european countries have unemployment benefit programs, so that people who lose their jobs do not drop out of the economy. They keep their houses and all expenses associated with it. They keep buying goods, perhaps not as much as before, but they keep shops running instead of living in a car (or in a tent outide the city limits) and eating out of the garbage. They keep money flowing in the economy even in hard times and while the extra tax prevents the economy from growing as quickly, at also prevents it from collapsing as completely.

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