May 22, 2013
Olympic ‘Brand Police’ Are Monitoring What You Say, See and Eat
Posted on Jul 16, 2012
The Olympics generate a fortune from sponsorships and exclusive deals, and to make sure no one gets in on the action for free, a uniformed force of advert cops has been empowered to patrol the streets of London. Get this: At the London Games, it’s illegal to serve chips.
That would be because McDonald’s and its American-style fries have secured the heart-attack rights.
Here are some of the outrageous restrictions, as reported by The Independent, that could result in up to £20,000 ($31,000) in fines:
According to The Independent, only 8 percent of the budget for this year’s Games is coming from sponsorship money. That means the public is on the hook for most of the £11.4 billion ($17.8 billion). Surely British taxpayers should be able to eat any fried potato that pleases them, or, heaven forbid, acknowledge the most significant event in their country in the form of advertising.
(Thanks to Dave Zirin for highlighting this story.)
—Posted by Peter Z. Scheer
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