Ew! This is but one of the tamer pictures that’ll come with smokers’ favorite fixes in the future.
If the black-and-white surgeon general’s warning on cigarette packaging hasn’t served as fair warning to smokers that bad things are likely to happen to them if they keep lighting up their cancer sticks, the new, super-graphic images to be slapped on their smoke packs just might. —KA
The U.S. Food and Drug Administration unveiled 36 labels Wednesday, which are aimed at ramping up efforts to warn smokers of smoking’s fatal consequences. These labels represent the agency’s exercise of its new authority over tobacco products and the most significant change in cigarette warnings since companies were forced to add the mandatory Surgeon General’s warning in 1965.