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Ear to the Ground

Does Occupy Wall Street Need a Logo?

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Posted on Oct 9, 2011
Nytimes.com

A suggestion for an Occupy Wall Street logo created by Chermayeff and Geismar.

Some graphic designers have come up with various proposals, but one wonders whether the motley crew of anti-corporate urban campers would welcome such a commercial device.

That being said, creative types have played a huge role in organizing and inspiring protesters. And we shan’t forget that those subversive media magicians over at Adbusters got the whole thing started with a brilliant poster (embedded below).

Here are some suggestions for an OWS logo posted on The New York Times website.  —PZS

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By Peter Z. Scheer, October 10, 2011 at 2:17 pm Link to this comment

Jim Michie,

There is a byline of sorts—PZS. That’s me.

I’m sorry if my item caused you offense—by motley crew I meant, to take
Wikipedia’s definition, a “roughly organized assembly of characters,” and
“freedom fighters.”

I hardly think the observation that some graphic designers are proposing logos
for the movement qualifies as ridicule.

I also agree with Scott—I’m not crazy about any of the suggestions on the NYT
(except maybe the bull in chains), but it’s just self-defeating to insist that
popular movements can’t tap the power of iconography because corporations
do it, too.

Human beings have been using symbols to communicate and effect change as
far back as we have records. I don’t understand such resistance to the notion.

But I’m also grateful for and humbled by the discussion.

Fight on and cheers,

Peter

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By Marian Griffith, October 10, 2011 at 2:00 pm Link to this comment
(Unregistered commenter)

@losthills
—-Solidarnosc, the movement that liberated Poland from the communists made very clever use of logos. After the government cranked down on the media and prohibited the use of the word solidarnosc (solidarity) they replaced their name with the polish flag, leaving the government no other option than to either outlaw their own flag, or to allow everybody who waved that flag to actually do so in support of this liberation movement.
There are many examples, even in the USA, of how an image or a photograph changed the public perception and forced government to follow,

So, no, logos don’t have to be meaningless, nor do they have to be linked to a product in the economic sense.


Personally though, I think the only logo the OWS movement needs is a stylised map of the USA.
It is -our- country and we would like it back!

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By Jim Michie, October 10, 2011 at 6:14 am Link to this comment
(Unregistered commenter)

So we’re a “motley crew of anti-corporate urban campers”:  interesting, to say the least, especially since this ridicule is posted on TruthDig.  But did ou notice?  There is no byline.

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By Dr. Lederhosen, October 10, 2011 at 12:22 am Link to this comment
(Unregistered commenter)

Motley Crew?

Shame on you.

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By tovangar2, October 9, 2011 at 11:33 pm Link to this comment

Agree wholeheartedly with the first two comments. We don’t need a logo, we don’t
want a logo.

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By GMichaud, October 9, 2011 at 8:06 pm Link to this comment
(Unregistered commenter)

I agree with robespierre115, Don’t people get it? That is the whole problem is to distract you into their useless system of shit they can control. Logo’s fuck Logo’s, give me a break.
Maybe OWS should hire Sarah Palin as a spokesman. For the right price she’ll say anything. Of course most of the political establishment will do the same.
Like a good capitalist spend your money wisely. Fuck logo’s, we are at war! Do you think Wall Street or their handmaidens in the media care about the welfare of the citizens?
The elite are traitors to the vision of America.

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By scott, October 9, 2011 at 7:59 pm Link to this comment
(Unregistered commenter)

@LostHills

The implication that only products utilize logos is naive at best, intellectually lazy at worst.

A common banner and icon isn’t a hypocritical death knell to the movement. That said, all of the ones on that NYTimes page are terrible.

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Robespierre115's avatar

By Robespierre115, October 9, 2011 at 7:53 pm Link to this comment

Making logos and watered-down posters is a meaningless proposition and only shows how much the consumerist culture has infected every sector of the US, even its activist sector. Already blowhards like Al Sharpton, Pelosi, Obama and others are trying to manipulate the situation and gain opportunistic gains from it, the last thing it needs is to turn into some typical fashion statement.

What the movement needs is to advance into organized, disciplined, militant action and the formation of alternatives to the current capitalist system, start with planning general strikes with concrete demands.

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By Morpheus, October 9, 2011 at 7:25 pm Link to this comment

It needs some of everything but mostly it’s needs a plan and new vision for America and Americans or it will fail. Anger and frustration are good motivators but they can’t solve our real problems.

FIGHT THE CAUSE - NOT THE SYMPTOM
If we want a better future, we better get our heads out of our behinds!

Read “Common Sense 3.1” at ( http://www.revolution2.osixs.org )

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LostHills's avatar

By LostHills, October 9, 2011 at 7:09 pm Link to this comment

Occupy Wall Street is not a product and does not need a logo. Join or get out of
the way. No one that’s doing this is worrying about logos. They’re noy worrying
about anything.

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